Ch 6

Question 1

Result of an imbalance between actual and desired states

Answer 1

Need recognition

Question 2

Recognition of an unfulfilled need and a product that will satisfy it

Answer 2

Want

Question 3

Any unit of input affecting one or more of the five sense

Answer 3

Stimulus

Question 4

The process of recalling past information stored in the memory

Answer 4

Internal Information Search

Question 5

The process of seeking information in the outside environment

Answer 5

External information search

Question 6

A product information source that is not associated with advertising or promotion

Answer 6

Nonmarketing-controlled information source

Question 7

A product information source that originates with marketers promoting the product

Answer 7

Marketing-controlled information source

Question 8

A group of brands resulting from an information search from which a buyer can choose

Answer 8

Evoked set (Consideration set)

Question 9

All of the informal and formal groups in society that influence an individual’s purchasing behavior

Answer 9

Reference group

Question 10

A reference group with which people interact regularly in an informal, face-to-face manner

Answer 10

Primary membership group

Question 11

A reference group with which people associate less consistently and more formally than a primary membership group

Answer 11

Secondary membership group

Question 12

A group that someone would like to join

Answer 12

Asperational reference group

Question 13

The process whereby a consumer notices certain stimuli and ignores others

Answer 13

Selective exposure

Question 14

A theory about what drives people’s particular needs at particular times

Answer 14

Maslow’s hierarchy of needs

Question 15

A form of learning that occurs when one response is extended to a second stimulus similar to the first

Answer 15

Stimulus generalization