Ch 10 Flashcards
A relatively inexpensive item that merits little shopping effort
Convenience product
A product that requires comparison shopping because it is usually more expensive than a convenience product and is found a fewer stores
Shopping product
A particular item for which consumers search extensively and are very reluctant to accept substitutes
Specialty products
A specific version of a product that can be designated as a distinct offering among an organization’s products
Product item
A group of closely related product items
Product line
All product that an organization sells
Product mix
Changing one or more of a products characteristics
Product modification
The practice of modifying products so those that have already been sold become obsolete before they actually need replacement
Planned Obsolescence
