ch 7 Flashcards
what is the implementation phase
early, fast, low cost testing and experimentation
Types of experiments:
interview
fast and inexpensive way to get insights from target customers before the experiment
Types of experiments:
Paper testing
Simple way to outline vision and to spot any mistakes
techniques:
wireframes (blueprints)
storyboarding or drawing the product you envision
Types of experiments: (10)
interviews
paper testing
advertising
Button to Nowhere
Landing Page
Task Completion
Prototype
Pre-selling
Concierge & wizard of oz
Live product and business
types of experiments:
advertising
This involves spreading the word about your business using brochures or social media
directed toward target market and assessing the level of response
types of experiments:
buttons to nowhere
used to test if your customers will click on a new feature on your website before building it
great way of measuring user interest
Types of interviews:
Landing page
include a particulate call to action such as
“ click here for more information”
Types of interviews:
Task completion or Usability Testing
Watching someone using your product to understand what works and what doesn’t
Types of interviews:
Prototype
an early and often cruse version of a product
crudest version is a rapid prototyping: a model made out of out of foam, wood, boxes, plastic, etc.
minimum viable product (MVP)
Types of interviews:
Preselling
testing technique where you try to book orders for your product beforehand
Types of interviews:
Concierge & wizard of oz
Concierge: The customer interfaces with the product with technology behind the scenes
wizard of Oz: it is actually you behind the scenes manually providing the service
Types of interviews:
Live product and business
post-tests gathered enough info. and validation to launch your product live
different types of prototypes
- MVP
- Rapid
- Mock-up
- High Fidelity
- Lego
- Role-playing
- Wizard of Oz
- User-driven
- Pilots
- Storyboards- back of a napkin/page
storyboards:
problem - solution benefit framework
what is the problem
what is the solution
6 steps of the scientific experimentation in action
- ask a lot of questions
- Carry background information
- Developing hypotheses
- Test hypothesis by running experiments
- Analyze the data
- Assessing results
to build a business
- research the companies and experts
- draft an introduction to the interview
prepare interview questions
the case for curiosity
strength for entrepreneurs: experimenting prototyping, hypothesizing, and interviewing
what are the 6 factors that influence the buying process
- end user
- influencer
- recommender
- economic buyer
- decison maker
- saboteur
elements
