ch 4 Flashcards
ls a toolkit to solve problems
design thinking
7 skills of designers that entrepreneurs should have
- observation
- listening
- desire change
- context and integration
- solutions - driven
- consideration
- unbound
the 5 phases of Stanford design school
- Empathy - talking to customers directly
- define- define a problem statement
- Ideate - brainstorm a lot of ideas
- Prototype - crude version of the solution that is tested with users
- Test- testing with users
4 pathways of opportunity identificaiton
- find
- search
- effectuate
- design
design thinking process
how and why
IDEO approach
inspiration - design challenge
ideation- potential solutions to meet needs
implementation- prototyping and testing solutions
what is this type of thinking
generates many ideas
divergent thinking
what is type of thinking
narrow down ideas generated through divergent thinking
convergent thinking
what is
involves defining the design challenge and learning about users
ask questions to enhance, create, and improve
inspiration
what is
involves generating and developing new ideas
period of divergent thinking
generated by collaboration
ideation
what are the ground rules for brainstorming and ideation
- suspending all judgement
- being open to wild suggetions
- generating as many ideas as possible
- putting ideas together and improving on them
what is
answers a set of questions
low-cost experimentation is the key
focuses on early, cheap, and fast testing
implementation
is design thinking linear or non-linear
non linear
what are the two techniques that enreprenuers use
observation: monitoring the behavior and activities of users
insight: a statement that identifies a customer need and explains why
what are the 4 questions to ask during the design thinking process
what is?
what if?
what wows?
what works?
