Ch 7 Flashcards
What is the general purpose of a presentation?
It’s broad goal: to inform to persuade or to commemorate or accept
What are the characteristics of a good story?
Realistic Relevant and have value Coherent Interactive Sustainable take-away lessons
What is a sales presentation?
An attempt to persuade clients or customers to purchase the product or service
What is a proposal?
It motivates action and commitment to ideas or behaviors
What are briefings?
Short structured informative overviews of highly specific or technical information
What are team presentations? What are the two types?
They may be persuasive or informative and they are different in some respects from the kinds of speeches you make as an individual, symposium & panel discussion
What is a symposium?
Public presentation in which several people deliver short planned speeches about some topic
What is a panel discussion?
Public presentation in which a moderator manages interaction among panel members about a particular topic
What are the two things to analyze before preparing for a presentation?
The audience and the speaking environment
What is audience analysis?
Systematic gathering of information about your intended audience
What are experts?
People who through education training or experience have special knowledge about a particular subject
What is evidence?
It’s made up of facts and experts opinions
How can you build support for your ideas?
- Establish your credibility as a speaker 2.consider the different types of support and 3. select only the best supporting material
What are the three types of evidence?
- Relevant evidence
- Recent evidence
- Credible evidence
What are the two types of frameworks for organizing?
Linear and configural
