Ch. 6

Question 1

Structured Communication:

Answer 1

The degree of standardization used with the data collection instrument.

Question 2

Fixed- alternative question:

Answer 2

A question in which the responses are limited to stated alternatives.

Question 3

Open-ended question:

Answer 3

A question for which respondents are free to reply in their own words rather than being limited to choosing from among a set of alternatives. Used to collect Primary Data.

Question 4

Disguise:

Answer 4

The amount of knowledge about the purppose or sponsor of a study communicated to the respondent. Hide the purpose. Used to collect primary data.

Question 5

Debriefing:

Answer 5

The process of providing appropriate information to respondents after data have been collected using disguise.

Question 6

Methods of Administering Questionnaires:

Answer 6

Personal Interviews, Mall Intercepts, telephone interviews, Random-digit dialing (RDD), computer-assisted interviewing (CAI), Mailing Questionnaire, Internet-Based Questionnaires