Ch 6 Flashcards
What are Gender Differences between men and women
Gender Gap
Name 3 ways that media influences public opinion
Agenda setting, framing, priming
Direct attention to specific topics is called what?
Agenda setting
The Influence of the media over how events and issues are interpreted is called what?
Framing
shaping how audience evaluates leaders and issues in media is called what?
priming
To be accurate, the poll must be based on what type of sample of the population?
representative sample
When the results are not symmetrical (appears to favor one side over the other)
skewed distribution
Election by more than 50% of all votes cast in the contest (50% + 1)
Majority Election
Election by at least one vote more than any other candidate in the race
Plurality Election
Who won presidency in the 1824 election?
John Quincy Adams Jr
Which president created the democratic party?
Andrew Jackson (1828)
a long private meeting of party leaders to choose candidates for office is called what?
caucus
allows national opinion to be estimated within specific degrees of accuracy (Margin of Error +/- 3%)
Modern survey research methodology
a term used to denote the values and attitudes that people have about issues, events, and personalities.
public opinion
issues that are important to that individual are called what?
salient issues
only knows enough to impose their views and values as to the general direction the nation should take
electorate
What year did V.O. Key argue that the voters “are not fools”
1966
contends that voters have enough information to make democracy work
The responsible electorate
Sam Popkin
“Information Shortcuts”
Who Argued that response instability is due to the fact that individuals do not have fixed, stable attitudes on many issues but they do have propensities to respond one way or another?
John Zaller
cohesive set of beliefs that form a general philosophy about the role of government is called what?
political ideology
The process through which political ideology beliefs and values are formed is called what?
political socialization
The most documented successful transmission of an attitude from parent to child involves what?
partisanship
the effect that results when respondents in a survey report what they expect the interviewer wishes to hear rather than what they believe
The Good Citizen Response or Halo Effect
