Ch 6

Question 1

What are Gender Differences between men and women

Answer 1

Gender Gap

Question 2

Name 3 ways that media influences public opinion

Answer 2

Agenda setting, framing, priming

Question 3

Direct attention to specific topics is called what?

Answer 3

Agenda setting

Question 4

The Influence of the media over how events and issues are interpreted is called what?

Answer 4

Framing

Question 5

shaping how audience evaluates leaders and issues in media is called what?

Answer 5

priming

Question 6

To be accurate, the poll must be based on what type of sample of the population?

Answer 6

representative sample

Question 7

When the results are not symmetrical (appears to favor one side over the other)

Answer 7

skewed distribution

Question 8

Election by more than 50% of all votes cast in the contest (50% + 1)

Answer 8

Majority Election

Question 9

Election by at least one vote more than any other candidate in the race

Answer 9

Plurality Election

Question 10

Who won presidency in the 1824 election?

Answer 10

John Quincy Adams Jr

Question 11

Which president created the democratic party?

Answer 11

Andrew Jackson (1828)

Question 12

a long private meeting of party leaders to choose candidates for office is called what?

Answer 12

caucus

Question 13

allows national opinion to be estimated within specific degrees of accuracy (Margin of Error +/- 3%)

Answer 13

Modern survey research methodology

Question 14

a term used to denote the values and attitudes that people have about issues, events, and personalities.

Answer 14

public opinion

Question 15

issues that are important to that individual are called what?

Answer 15

salient issues

Question 16

only knows enough to impose their views and values as to the general direction the nation should take

Answer 16

electorate

Question 17

What year did V.O. Key argue that the voters “are not fools”

Answer 17

1966

Question 18

contends that voters have enough information to make democracy work

Answer 18

The responsible electorate

Question 19

Sam Popkin

Answer 19

“Information Shortcuts”

Question 20

Who Argued that response instability is due to the fact that individuals do not have fixed, stable attitudes on many issues but they do have propensities to respond one way or another?

Answer 20

John Zaller

Question 21

cohesive set of beliefs that form a general philosophy about the role of government is called what?

Answer 21

political ideology

Question 22

The process through which political ideology beliefs and values are formed is called what?

Answer 22

political socialization

Question 23

The most documented successful transmission of an attitude from parent to child involves what?

Answer 23

partisanship

Question 24

the effect that results when respondents in a survey report what they expect the interviewer wishes to hear rather than what they believe

Answer 24

The Good Citizen Response or Halo Effect

Question 25

the effect the previous content of the interview might have on a specific person is called what?

Answer 25

Framing Effects

Question 25

most individuals believe that good citizens should have opinions on current political topics. Thus, they tend to offer opinions on subjects about which they know little or nothing.

Answer 25

Filter Questions

Question 26

An unscientific survey used to gauge public opinion is called what? it usually gets undue media attention.

Answer 26

Modern Straw Poll

Question 26

Poll in which the purpose is not to gain information, but to weaken the respondent’s support for one’s opponent.

Answer 26

Push Poll

Question 27

How many votes does the Electoral College need to place for a president?

Answer 27

270

Question 28

What is the term used to describe the partisan caucuses composed of members of Congress that meant to choose nominees for presidential elections? Who came up with it?

Answer 28

King Caucus ; Theodore Roosevelt

Question 29

what party would say whatever it takes to win?

Answer 29

Brokeridge Party

Question 30

What party will say “its what we believe in, if we don’t like it, go to another party?”

Answer 30

Ideological Party