Ch 5 supplementary Flashcards
Please indicate the criteria McDonald’s used to divide customers in different groups.
demographic
psychographic
behavior
geographic
demographic
The focus of McDonald’s Southwest Chicken Salad TV is different when targeting General Public, African American customers, Hispanic customers, and Asian customers.
The above example is related to ______________
market segmentation
market targeting
market positioning
market positioning
When Febreze communicated with customers that Febreze can eliminate the undesired odor, The positioning strategy is more related to
consumer personality
product attributes
product price
consumer usage occasion
product attributes
When Febreze communicated with customers that using Febreze as something that came at the end of the cleaning ritual, the reward, rather than as a whole new cleaning routine. The positioning strategy is more related to
product attributes
product quality
consumer demographic profile
consumer usage occasion
consumer usage occasion
