CH 2 SWOT Flashcards
The decisions and actions people undertake to buy products or services for personal use are known as ________.
the consumer market
the buyer’s black box
consumer buying behavior
complex buying behavior
consumer buying behavior
You’re considering buying a widescreen TV. You’ve researched different features, looked up and reviewed models on the Internet, and even asked a few friends for their recommendations. What type of buying behavior are you exhibiting?
Dissonance-reducing buying behavior
Variety-seeking buying behavior
Complex buying behavior
Habitual buying behavior
Complex buying behavior
Please list the three components of the buyer’s black box model:
(1) Stimuli (Personal Stimuli and Social Stimuli)
(2) Buyer’s Black Box (Buyer Characteristics and Buyer Decision-Making Process)
(3) Buyer Responses
(1) Stimuli (Marketing Stimuli and Environmental Stimuli)
(2) Buyer’s Black Box (Buyer Characteristics and Buyer Decision-Making process) (3) Buyer Responses
(1) Stimuli (Marketing Stimuli and Environmental Stimuli)
(2) Buyer’s Black Box (Buyer Characteristics and Buyer Decision-Making Process)
(3) Buyer Evaluation
(1) Stimuli (Marketing Stimuli and Environmental Stimuli)
(2) Buyer’s Black Box (Buyer Characteristics and Buyer Decision-Making process) (3) Buyer Responses
Please list the two components of buyer’s black box:
Buyer age and Buyer information search process
Buyer Characteristics and Buyer evaluation process
Buyer Characteristics and Buyer Decision-Making Process
Buyer Characteristics and Buyer Decision-Making Process
You’re at the shopping mall looking for a new pair of shoes when you smell the wonderful aroma of freshly baked pretzels. Before you know it, you’ve bought a giant pretzel with cheese sauce. What type of factors influenced your purchase?
Psychological factors
Social factors
Situational factors
Personal factors
Situational factors
In the buyer’s black box model, external stimuli that are planned and created by the producer and/or seller are known as ________ stimuli.
economic
marketing
technology
social
marketing
Traditionally, in China, the bride’s wedding gown is red because the color is associated with good luck, happiness, and prosperity. Which influence on consumer buying behavior does this illustrate?
culture
social class
life style
personality
culture
Based on the Five Stages of the Consumer Decision Process, need recognition is when the consumer realized a difference between
the current actual status and desired status
the desired status the predicted status
the forecasted status and the current actual status
the current actual status and desired status
Shana’s car broke down on the way to work, and she realizes that she needs to quickly find a repair shop to take care of her vehicle. Which stage of the consumer decision process model does this represent?
Need Recognition
Information search
Evaluation of alternatives
Purchase decision
Need Recognition
Jason is considering buying a new laptop computer. He is researching different models based on factors like the processor, the hard drive capacity and speed, RAM, operating system, and price. He has also asked a few friends what they like and dislike about their laptops. Which stage of the consumer decision process model does this illustrate?
Need recognition
Evaluations of alternatives
Information search
Information search
What is a heuristic?
It is the mental conflict that occurs when a person’s behaviors and beliefs do not align.
It is a mental shortcut that allows people to solve problems and make judgments more quickly and efficiently.
It is a function of the closeness between your expectations of a product or service and its actual performance.
It is the process of assigning the cause of behavior to either internal or external characteristics.
It is a mental shortcut that allows people to solve problems and make judgments more quickly and efficiently.
Nathan and his husband have decided to purchase a new car. They have narrowed their list to a few models and visited a few dealerships to see the models and test-drive them. Which stage of the consumer decision process does this illustrate?
Need recognition
Information search
Evaluation of alternatives
Purchase Decision
Evaluation of alternatives
