Ch 3-Supplementary Material Flashcards
What is “Theory of Planned Behavior” ?
Ajzen and Fishbein (1980) defined behavioral intention as one’s willingness to perform a specific behavior, and proposed it to be the main predictor of actual behavior. Behavioral intention is influenced by demographic, psychographic, and geographic factors.
Ajzen and Fishbein (1980) defined behavioral intention as one’s willingness to perform a specific behavior, and proposed it to be the main predictor of actual behavior. Behavioral intention is influenced by product, price, place, and promotion
Ajzen and Fishbein (1980) defined behavioral intention as one’s willingness to perform a specific behavior, and proposed it to be the main predictor of actual behavior. Behavioral intention is influenced by advertising, sales promotion, personal selling, and PR.
Ajzen and Fishbein (1980) defined behavioral intention as one’s willingness to perform a specific behavior, and proposed it to be the main predictor of actual behavior. Behavioral intention is influenced by attitude, subjective norm, and perceived behavior control
Ajzen and Fishbein (1980) defined behavioral intention as one’s willingness to perform a specific behavior, and proposed it to be the main predictor of actual behavior. Behavioral intention is influenced by attitude, subjective norm, and perceived behavior control
Referring to the “Theory of Planned Behavior” Model, please discuss the concept of “attitude.”
one’s positive/negative evaluation of a specific behavior
one’s perception of to what degree one should yield to social pressure
the perceived social pressure that encourages one to
engage in a specific behavior.
one’s positive/negative evaluation of a specific behavior
referring to the “Theory of Planned Behavior” Model, please discuss the concept of “Perceived behavior control.”
one’s positive/negative evaluation of a specific behavior
assessing whether one’s behavior fits social norms, and can be influenced by moral identification and moral emotion
difficulty perceived by the individual while performing a specific behavior; the reaction of an individual to an event or factor that threatens the successful performance of his intended action
difficulty perceived by the individual while performing a specific behavior; the reaction of an individual to an event or factor that threatens the successful performance of his intended action
Referring to the “Theory of Planned Behavior” Model, please discuss the concept of “subjective norms”
the degree to which one is influenced by resources, opportunities, or obstacles
the perceived social pressure that encourages one to
engage in a specific behavior.
one’s positive/negative evaluation of a specific behavior
the perceived social pressure that encourages one to
engage in a specific behavior.
When applying the Theory of Planned Behavior Model to customers’ visit intention to Disney, which of the following statements is related to “attitude”?
Visiting Disney will be a delightful experience for me.
I have sufficient funds to visit Disney.
People who are important to me are in favor of a trip to Disney
Visiting Disney will be a delightful experience for me.
When applying the Theory of Planned Behavior Model to customers’ visit intention to Disney, which of the following statements is related to “subjective norms”?
I have sufficient funds to visit Disney.
People who are important to me are in favor of a trip to Disney
Visiting Disney will be a delightful experience for me.
People who are important to me are in favor of a trip to Disney
When applying the Theory of Planned Behavior Model to customers’ visit intention to Disney, which of the following statements is related to “perceived behavior control”?
People who are important to me are in favor of a trip to Disney
I have sufficient funds to visit Disney.
Visiting Disney will be a delightful experience for me.
I have sufficient funds to visit Disney.
Please refer to your SWOT analysis business to list two examples of “subjective norm” factors for this business.
Additionally, please provide two suggestions/recommendations to the managers at your SWOT analysis business regarding utilizing the “Subjective Norm” factor to encourage customer purchase intentions
- Some of my friends are talking about this distillery, so I feel like I should check it out
- This distillery has really good reviews, and they talk about their testing room, I want to visit it.
Please refer to your SWOT analysis business to list two examples of “perceived behavior control” factors for this business.
Additionally, please provide two suggestions/recommendations to the managers at your SWOT analysis business regarding utilizing the “Perceived Behavior Control” factor to encourage customer purchase intentions
- As a college student I can afford the tour and testing tickets for the Highlands Distillery.
- I know the distillery is going to be open after work, so I feel comfortable going there.
