Ch 5 Part 1 Flashcards
What is the Competitive behavior?
Competitive behavior is the set of competitive actions and responses a firm takes to build or defend its competitive advantages and to improve its market position.
What is Multimarket competition?
Multimarket competition occurs when firms compete against each other in several product or geographic markets.
What is Competitive dynamics?
Competitive dynamics is the total set of competitive actions and responses taken by all firms competing within a market.
Model of Competitive Rivalry suggests that:
?
• Firms are mutually interdependent.
• Competitors’ actions and responses affect them.
Marketplace success is a function of both:
• Individual strategies
• The consequences of their use
What is the competitor analysis in Model of Competitive Rivalry?
- Market commonality
- Resource similarity
What is the (Drivers of Competitive Behavior) in Model of Competitive Rivalry?
- Awareness
- Motivation
- Ability
What is the outcomes of Model of Competitive Rivalry?
- Market position.
- Financial performance.
What is the first step the firm takes to be able to predict its competitors’
actions and responses.
competitor analysis
Competitor analysis is a technique firms use to understand their competitive environment by
studying competitors’:
?
• Future objectives
• Current strategies
• Assumptions
• Capabilities
To complete a competitor analysis, firms study:
- Market commonality
- Resource similarity
…….. ……………. is concerned with the number of markets with which the firm and a competitor are jointly involved and the degree of importance of the individual markets to each.
Market commonality
Firms competing against one another in several markets engage in……… ………. .
multimarket competition
In general, multimarket competition (reduces or increase) competitive rivalry,
but some firms will still compete when the potential rewards (e.g., potential market share gain) are high.
Reduces
……….. ………….. is the extent to which the firm’s tangible and intangible resources compare favorably to a competitor’s in terms of type and amount.
Resource similarity