Ch. 4 - The Role of the Media Flashcards
What is the media?
Any form of communication that targets a mass audience in print or electronic formats.
What does the media define and shape?
Boundaries between groups, social problems, and public debates.
What are stigmatized others?
People represented by the media as some kind of threat to decent people’s way of life.
What are some examples of stigmatized others?
Street youth, single parents, the mental ill, etc.
What are absolute others?
Those who are regarded as inherently and absolutely evil.
What are some examples of absolute others?
Psychopaths, terrorists, pedophiles, etc.
What is the nature of stigmatized and absolute others?
It is dynamic, others may find themselves along a continuum at different points in time.
What are the two approaches to media study/analysis?
Administrative and critical.
What does the administrative approach to media study/analysis explore?
The effects of media on thoughts, feelings, and behaviours. Focusing in on cause and effect.
What is the ultimate goal of the administrative approach?
To learn how the effects of the media happen so that we can intervene.
What does the critical approach focus on?
How the media constructs events, issues, and identities.
What does administrative research focus on?
Advertising and violence.
What do advertisers try to do?
Get us to feel connected with their product.
What distinction is drawn in advertising?
Cognitively based ads and affectively based ads.
What are cognitively based ads working on?
Our thoughts about a product.
What are affectively based ads working on?
Our emotions over a product.
What are the three types of product placement?
Active, passive, and verbally referenced.
What is passive product placement?
A product just sitting in the background.
What is active product placement?
A character in the show actually using the product.
What is the most researched topic in media studies?
Violence.
What question still remains in the area of media violence research?
Whether exposure desensitizes people to violence or whether it stimulates feelings of vulnerability prompting violence as a wall of protection.
What does framing refer to?
The overall way that an issue is depicted in the media.
What are the three times of frames?
Conflict, human interest, and economic consequences.
What are conflict frames?
News stories that focus on the conflict between different groups.
What are human interest frames?
Stories that people would take interest in. E.g., Dog went to get help when owner collapsed, young girl raised money to build a hospital in Africa, etc.
What are economic consequence frames?
Focuses on the various costs and benefits of something. E.g., Cost of war on terror, benefits of building a school in a particular neighbourhood
What are the 5 frames of race/ethnicity?
Invisible, stereotypes, social problems, adornments, and white-washed.
What is the invisibility frame?
Certain racial minorities are not represented in media, so we end up with a skewed perception of who is and is not part of society.