Ch. 4 Marketing Ethics

Question 0

Marketing ethics

Answer 0

Examines ethical problems that are specific to domain of marketing

Question 1

Business ethics

Answer 1

Moral or ethical dilemmas that might arise in business setting

Question 2

Ethical climate

Answer 2

A set of values that guides decision making and behavior, like Johnson & Johnson’s Credo

Question 3

Corporate social responsibility

Answer 3

Voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and concerns of its stakeholders

Question 4

Ethical decision making framework

Answer 4

Step 1: identify issues
Step 2: gather info and identify stakeholders
Step 3: brainstorm alternatives
Step 4: choose a course of action