Ch. 4 Flashcards
Engagement
Interactive communication with the expectation of timely give and take from all parties
Normative beliefs
Perceptions about what relevant others think about performing the behavior or beliefs about what others are doing
Control beliefs
Concern barriers to and facilitators of the behavior and are directly associated with individually percieved behavioral control or self efficacy when performing the behavior
Self efficacy
Sense of personal capability
Social marketing
Design, implementation and control of programs aimed at increasing the acceptability of a social idea, practice or product in one or more groups of target adopters
Vicarious (observational) learning
Used to teach people incremental behavior skills through role modeling
Barriers
Control beliefs
Behavioral beliefs
Expectancies about positive or negative outcomes related to performing the behavior