Ch. 4 Flashcards

1
Q

Engagement

A

Interactive communication with the expectation of timely give and take from all parties

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2
Q

Normative beliefs

A

Perceptions about what relevant others think about performing the behavior or beliefs about what others are doing

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3
Q

Control beliefs

A

Concern barriers to and facilitators of the behavior and are directly associated with individually percieved behavioral control or self efficacy when performing the behavior

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4
Q

Self efficacy

A

Sense of personal capability

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5
Q

Social marketing

A

Design, implementation and control of programs aimed at increasing the acceptability of a social idea, practice or product in one or more groups of target adopters

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6
Q

Vicarious (observational) learning

A

Used to teach people incremental behavior skills through role modeling

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7
Q

Barriers

A

Control beliefs

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8
Q

Behavioral beliefs

A

Expectancies about positive or negative outcomes related to performing the behavior

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