Ch. 2

Question 1

Attribution theory

Answer 1

When observing an event or behavior: distinctiveness; same behavior in diff situations?
Consensus; do other people behave in this manner?
Consistency; same behavior, same manner diff times?

Question 2

Cognitive dissonance

Answer 2

Misalignment of our thoughts, feelings and behaviors resulting in an uncomfortable state

Question 3

Elaboration likelihood model

Answer 3

Being more engaged in an issue leads to paying more attention to new info about it

Question 4

Optimism bias

Answer 4

Positive self opinion in the language of risk

Question 5

Perceptual process

Answer 5

Factors that operate to shape and sometimes distort perception

Question 6

Risk perception

Answer 6

Trying to gain attention for prevention messages and particularly when dealing with presentation of risk

Question 7

Transactional model of communication

Answer 7

Transaction in which man invents and attributes meaning to realize his purposes