Ch. 4 Flashcards
1
Q
explanation
A
a process of making information clear to a person who previously did not understand it
2
Q
schema
A
a mental representation that organizes information about a subject
3
Q
Elaboration Likelyhood Model (ELM)
A
a theory that proposed two primary cognitive processing paths we use to make decisions
4
Q
script
A
when a schema includes a sequence of behaviors
5
Q
seductive details
A
bits of interesting information associated with your topic, but not part of it
6
Q
comparison
A
connecting new information with something a person already knows
