Ch 4 Flashcards
4 levels of fashion industry
Primary level: raw material (fabric)
Secondary: industries&manufacturers (semi and finished goods from primary)
Retail: intimate distribution, retailers buy goods to sell to consumer
Auxiliary: functions within every level
Business
Affected by technology/investment/economic changes
Fashion influences everything
Fashion
Style accepted and used by majority of groups at one time
Traditional
Existed for long time without changing
Mass retailers
Large group
High fashion
Control fashion house, image and designs
Stylist
Work for manufacturer and adapt design of name brands
Freelance
Sell sketches of original art or adaptations to manufacturer
Fashion
Expensive
Ex: Nordstrom
Traditional
Biggest
Late rise, early culmination
Bridge, better, moderate
Ex: Macy’s, Dillard’s
Mass Merch
Widely accepted fashions
Culmination
Ex: jcpenney and Sears
