Ch 1 Flashcards
Classic
Style/design satisfying a basic need remaining in acceptance for an extended period of time
Fashion life cycle
Introduction Rise Acceleration Mass acceptance Decline Obsolescence
Bell shape
Fad
Gets popular then goes away quickly
Merchandising
Planning required to have the right fashion oriented Merch at 4 r’s
Marketing
Develop good products, price, distribute
Fashion business
Why business is concerned with goods and services in fashion element
Fashion industry
Produce materials used in producing apparel and accessories
Details
Individual elements that give a silhouette it’s form or shape
Ex: trimmings
Style
Characteristic of presentation in particular field
In apparel the distinctive appearance of garment
Design
Specific version of a variation of style
4 components of fashion
Silhouette (outline)
Details (element giving form)
Texture (look and feel)
Color
5 principles of fashion
- Consumers establish fashion by accepting/rejecting the styles offered
- Fashions aren’t based on price. Expense doesn’t entail profit
- Fashions are evolutionary in nature
- No amount of sales promo can change the direction fashion moves
- Fashions end in excess
5 r’s of merchandising
Right fashion oriented market
Right place
Right quantities
Right price
Right sale promo
