Ch 3 Flashcards by haile greenlee

Factors accelerating

Widespread buying power(more$/ppl)
Leisure time(more time to shop)
Increased edu(more needs &smarter)
Improved status of women(independ.)
Technology
Sales promo
Seasonal change

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3 causes for fashion movement

Accelerating factors

Regarding factors

Reoccurring

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Retarding factors

Discourage Poole from shopping

Ex: customs, religion, laws, lower buying power

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3 fashion adoption theories

Downward ( arrows down pyramid)

Horizontal (across all)

Upward (arrows up pyramid)

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Fashion leaders

Celebrity wearing brand name on red carpet

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Fashion followers

Person adopting fashion leaders style

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