Ch. 4 Flashcards
1
Q
Culture
A
Language, beliefs, traditions, values, customs people share and learn
2
Q
Coculture
A
Smaller subset of people encompassed by larger culture
3
Q
Intergroup Communication
A
Between cultures or cocultures
4
Q
Salience
A
Importance
5
Q
In groups
A
Identity
6
Q
Outgroup
A
Seen as different from self
7
Q
Individualism
A
Look out for self
8
Q
Collectivism
A
group before self
9
Q
Low Context
A
Directness; verbal over nonverbal
10
Q
High Context
A
Indirectness; nonverbal over verbal
11
Q
Uncertainty Avoidance
A
Tolerance of the unknown
12
Q
Low Power Distance
A
Status matters little
13
Q
High Power Distance
A
Status matters a lot
