Ch. 2 Flashcards
1
Q
What is mass media?
A
Radio (1920s)
TV (1920s but popularized in 50s)
World Wide Web (1980s - 1990s)
Social Media (Late 90s, early 2000s)
2
Q
Gatekeepers
A
Controllers
People running mass media organizations
Control agenda
Control information
3
Q
Social Media
A
everyone can communicate to the masses
4
Q
Social Media Characteristics
A
User generated content
Variable audience size
Interactivity
5
Q
Uses and Gratifications of Social Media
A
Information
Personal relationship
Personal identity
Entertainment
6
Q
Mass Personal Communication
A
Overlap between interpersonal and mass
7
Q
High Media richness
A
High degree of clarity (nonverbal)
8
Q
Low Media Richness
A
Low degree of clarity (Nonverbal)
9
Q
Polymediation
A
Range of Channels
10
Q
Synchronous
A
Here & Now
11
Q
Asynchronous
A
Linear
