Ch 4 Flashcards
What is the definition of culture?
Set of interrelated beliefs, values, attitudes, and ways of doing things that is shared by a group of ppl
How is culture transmitted?
family, social org, special interest groups, gov, schools + church
Is culture static?
no, it;s dynami
What happens to the elements of culture when you change one of them?
affects the others
What are the 5 major elements of culture?
material elements,
social institutions
beliefs systems
aesthetics
language
How does the Level of Technology of a culture affect marketing?
lvl of tech of a culture is reflected in its mechanical skills
What are some of the largest religions of the world in number of followers?
Christianity
Islam
Hinguism
Buddhism
What major religion promotes a caste system, the veneration of the cow, and arranged marriages?
Hinduism
What major religion is considered to be “reform Hinduism”?
Buddhism
What major religion considers the Koran as the ultimate guide?
Islam
What is usury and what major religion prohibits it?
Islam, taking interest on loan
What branch of Christianity promotes individualism and no distinction between secular and religious life?
protestant
What is considered to be the official religion of Japan?
shinto
What is a cultural translator? What is backwards translation?
gives vultural context
translating something one way back to ensure no miscommunication
What is a Value? What are some core American values?
enduring belief that a specific mode of conduct is personally or socially preferable to another mode of conduct
American values: importance of success, ownership of tangible goods, political freedom
Who is Geert Hofstede and what is the significance of his research on culture?
What are the 5 Cultural Dimensions according to Hofstede and what does each indicate about a particular culture?
Professor from the Netherlands and in the 1980s he published an important book called Cultural Dimensions, where he proposed that we compare cultures numerically using a scale. He said a culture can be labeled by one of the five different indexes.
What country has the highest score in individualism according to Hofstede? The highest score in masculinity?
US highest in individualism
Japan scores high in masculinity
What is “cultural borrowing” and what does it have to do with finding solutions?
used to find better solutions in other cultures, so they adapt them
