Ch 3 Principles of 2-D Design Flashcards
Anomaly
An obvious break from the norm in design
Approximate symmetry
A form of balance that occurs when roughly similar imagery appears on either side of a central axis
Asymmetrical balance
Equilibrium among visual elements that do not mirror each other on either side of the axis
Balance
The equal distribution of weight or force among visual units
Centricity
A compressive compositional force
Emphasis
Special attention given to some aspect of a composition to increase its prominence
Composition
The placement or arrangement of visual elements or ingredients in a work
Containment
A unifying force created by the outer edge of a composition or by a boundary within a composition
Fusion
The combination of shapes or volumes along a common edge
Contrast
The degree of difference between compositional parts or between one image and another; created when two or more forces are created in opposition
Eccentricity
An expansive compositional force
Gestalt psychology
A theory of visual perception that emphasizes the importance of holistic composition
Grid
A visual or physical structure created from intersecting parallel lines
Grouping
Visual organization based on similarity in location, orientation, shape, color, etc
Imbalance
The absence of balance lol
Movement
In design, the deliberate visual pathways to help direct the viewer’s attention to areas of particular interest
Pattern
A design created through systematic repetition
Repeated visual unit
Proportion
The relative size of visual elements within an image
Proximity
The distance between visual or structural elements or between an object and the audience
Radial symmetry
A form of balance that is created when shapes or volumes are mirrored both vertically and horizontally, with the center of the composition acting as a focal point
Repetition
The use of the same visual element or effect a number of times in the same composition
Rhythm
Presentation of multiple units in a deliberate pattern
Scale
A size relationship between two separate objects
Symmetrical balance
A form of balance that is created when shapes are mirrored on either side of a central axis, as in a composition that is vertically divided down the center
Unity
Compositional similarity, oneness, togetherness, or cohesion
Variety
The differences that give a design visual and conceptual interest, notably, use of contrast, emphasis, differences in size, etc.
Visual weight
The inclination of shapes to float or sink compositionally; the relative importance of a visual element within a design
