CH 3: Demand Forecasting Flashcards
features common to all forecasts
generally assume that the same underlying casual system that existed in the past will continue to exist in the future, rarely perfect because of randomness, tend to be more accurate for groups of items versus individual items, accuracy decreases as time horizon increases
forecasting
basic inputs for many kinds of decisions in organizations
demand forecasting
estimate of expected demand for a specified period of time in the future
uses for demand forecasts
to help managers design system (long-term), help plan medium-term use of system, to schedule short-term use of system
elements of a good forecast
timely, accurate, reliable, meaningful units, in writing, simple to understand and use, cost-effective
steps in forecasting model
- determine purpose
- establish forecasting horizon
- gather and analyze relevant historical data
- select forecasting technique
- prepare forecast
- monitor forecast
two types of forecasting
quantitative
qualitative
qualitative approach
non quantitative analysis of subjective inputs, considers soft information such as human factors, experience, gut instinct
quantitative approach
time series models extends historical patterns of numerical data, associative models create equations with explanatory variables to predict the future
qualitative methods
executive opinions, sales force opinions, consumer surveys, historical analogies, expert opinions
executive opinions
pool opinions of high level executives, long term strategic or new product development
sales force opinions
based on direct customer contact
consumer surveys
questionnaires or focus groups
historical analogies
use demand for a similar product
expert opinions
delphi method: iterative questionnaires circulated until consensus is reached, technological forecasting
what are forecasters looking for in data
patterns in historic data and random variation in data
historic patterns
level, trend, seasonality, cycle
level pattern
data fluctuates around constant mean for long period of time
trend pattern
data exhibits an increase or decrease pattern over time
seasonal pattern
variable is influenced by seasonal factor
cycle pattern
recessions, inflations, life cycle of product
time series
time ordered sequence of observations take at regular intervals of time