Ch. 3 Flashcards

1
Q

Ethnocentrism VS cultual relativism

A

ethnocentrism - thinking one culture is better/worse than another one
cultural relativism - understanding all cultures are different but none are better/worse (all equal)

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2
Q

Individualism VS collectivism

A

individualism - “ME” culture ex. US

collectivism - “WE” culture ex. Guatemala

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3
Q

Low VS high power distance

A

LPD - flat hierarchy, equal power ex. US

HPD - like to maintain regular hierarchy ex. Malaysia

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4
Q

High context VS low context

A

HC - indirect communication ex. hinting

LC - direct communication

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5
Q

Masculine VS feminine

A

masculine - value distinctive rules (Austria)

feminine - value shared rules (Sweden)

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6
Q

Saving face

A

preventing someone or yourself from public humiliation

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