Ch. 3 Flashcards
1
Q
Ethnocentrism VS cultual relativism
A
ethnocentrism - thinking one culture is better/worse than another one
cultural relativism - understanding all cultures are different but none are better/worse (all equal)
2
Q
Individualism VS collectivism
A
individualism - “ME” culture ex. US
collectivism - “WE” culture ex. Guatemala
3
Q
Low VS high power distance
A
LPD - flat hierarchy, equal power ex. US
HPD - like to maintain regular hierarchy ex. Malaysia
4
Q
High context VS low context
A
HC - indirect communication ex. hinting
LC - direct communication
5
Q
Masculine VS feminine
A
masculine - value distinctive rules (Austria)
feminine - value shared rules (Sweden)
6
Q
Saving face
A
preventing someone or yourself from public humiliation