CH 2- Corporate entrpreneurship Flashcards
What is entrepreneurial intensity?
An increase in both the degree and frequency of entrepreneurial activity within an organisation.
measures how entrepreneurial a company is
What are the axes in entrepreneurial intensity graph?
- X-Axis (Frequency of Entrepreneurial Actions): Measures how often entrepreneurial actions occur within the organization, ranging from low frequency (infrequent activities) to high frequency (constant entrepreneurial behavior).
- Y-Axis (Degree of Entrepreneurship): Measures the impact, novelty, and risk of these entrepreneurial actions, ranging from low degree (incremental improvements) to high degree (high-risk, innovative actions).
What is radical innovation?
Radical innovation refers to a type of innovation that brings about significant, groundbreaking changes, often creating entirely new markets or drastically altering existing ones. It involves the development of entirely new technologies, products, or business models that disrupt current industry practices, offering solutions that are fundamentally different from what existed before.
unpredictable in terms of success and adoption
What is incremental innovation?
Involves small, continuous improvements to existing products, services, or processes. It is less risky and is often aimed at improving efficiency or adding features without altering the overall structure of the product.
What do the four quadrants in entrepreneurial intensity graph signify?
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Quadrant I (Low Frequency, Low Degree):
* Meaning: Organizations rarely engage in entrepreneurial activities, and when they do, these actions are minor and low-impact.
* Example: Conservative companies that make occasional, small improvements to existing products or processes. -
Quadrant II (High Frequency, Low Degree):
* Meaning: Organizations frequently engage in entrepreneurial actions, but these are usually low-risk and incremental.
* Example: Companies that consistently tweak or optimize existing operations without major innovation. -
Quadrant III (Low Frequency, High Degree):
* Meaning: Organizations rarely engage in entrepreneurial activities, but when they do, these actions are highly innovative and risky.
* Example: Firms that occasionally introduce disruptive products or services but do not innovate regularly. -
Quadrant IV (High Frequency, High Degree):
* Meaning: Organizations that are both consistently and significantly entrepreneurial, engaging in frequent and high-impact innovations.
* Example: Industry leaders who continuously disrupt markets with groundbreaking products or services.
Why is Quadrant IV considered the ideal scenario?
Quadrant IV represents the highest level of entrepreneurial intensity, where companies frequently engage in highly impactful and innovative actions, leading to a strong competitive edge and continuous market leadership.
What is the benefit of increasing entrepreneurial activity for businesses?
Increasing entrepreneurial activity can make an organisation more able to cope with with change, innovate and gain competitive advantage as a result.
What is organisational culture?
Web of unspoken, prevalant norms, basic beliefs and assumptions about the ‘right’ way to behave.
Why are newer, smaller businesses more likely to innovate radically?
Larger, bureaucratic organisations fail to adapt due to complexity of operations. Also, traditional management focuses on efficiency and effectiveness rather than creativity and innovation.
How does Figure 2.2 (Hierarchy of Terminology) help clarify corporate entrepreneurship?
Figure 2.2 shows a hierarchy of terms related to corporate entrepreneurship:
* Entrepreneurial Transformation: Major changes in an organization to make it more entrepreneurial.
* Strategic Renewal: Shifts in strategy to respond to changes and innovations, often to reverse a decline.
* Strategic Entrepreneurship: Focuses on how entrepreneurial activities contribute to long-term strategy.
* Entrepreneurial Orientation: Describes the organization’s behavioral tendencies towards entrepreneurship.
What is Entrepreneurial Architecture, and how does it relate to corporate entrepreneurship?
Entrepreneurial architecture refers to the structure and resources within an organization that foster sustained entrepreneurial activities. It encompasses both internal and external mechanisms:
- Internal Corporate Venturing: Encouraging innovation and new business creation within the company through intrapreneurship or venture teams.
- External Corporate Venturing: Includes strategies like acquisitions, partnerships, and alliances that help innovate by leveraging external entities.
What do the terms Internal and External Corporate Venturing mean?
- Internal Corporate Venturing: Developing new businesses or innovations inside the organization, often through structured initiatives like venture teams.
- External Corporate Venturing: Engaging with external partners or making acquisitions to foster innovation and expansion from outside the organization.
What are venture teams?
A group developing new producst or businesses and operating within a company that is not owned by them.
What is intrapreneurship?
Intrapreneurship refers to entrepreneurial behavior within an established organization, where employees act like entrepreneurs by developing new ideas, innovations, or projects. However, instead of doing this in their own startup, they do it inside the company they work for.
What is Entrepreneurial Orientation, and how is it linked to Entrepreneurial Architecture?
Entrepreneurial orientation refers to the consistent pattern of entrepreneurial behavior within a company. This behavior is facilitated by an organization’s entrepreneurial architecture—the culture, leadership, structure, and strategy that encourage entrepreneurship at all levels.
Why are internal and external mechanisms important for corporate entrepreneurship?
These mechanisms ensure that entrepreneurial activities can thrive both inside and outside the organization. Internal mechanisms focus on fostering radical entrepreneurship through intrapreneurship, while external mechanisms bring innovation by engaging with external entities such as partners or acquisitions.
What is Entrepreneurial Orientation (EO)?
Entrepreneurial Orientation (EO) is a term that describes the entrepreneurial climate and strategy development process in larger firms. It is a key construct in corporate entrepreneurship, which focuses on how established companies can behave entrepreneurially to foster innovation and growth.
What are the three core dimensions commonly associated with EO?
Most conceptualisations of EO include 3 core dimensions
- Innovativeness: This dimension assesses how much a firm encourages innovation through its structures, strategies, and systems.
- Risk-taking: This refers to the willingness of the firm to engage in risky strategies to pursue growth.
- Pro-activeness: This dimension indicates how quickly and effectively a firm pursues new opportunities.
What additional dimensions have been identified to broaden the scope of EO (entrepreneurial orientation)?
2 additional dimensions that broaden the scope of EO
- Competitive Aggressiveness: This relates to how a firm interacts with competitors, often through bold marketing strategies.
- Internal Autonomy: This emphasizes the importance of allowing individuals or teams within the firm the freedom to propose and develop new ideas.
How is EO linked to corporate entrepreneurship?
EO is associated with not only new venture creation but also improved financial performance. Firms that exhibit high levels of EO are more likely to succeed in the marketplace.
What is the overall significance of EO in corporate strategy?
High levels of EO are associated with improved performance and the successful pursuit of new ventures, underscoring its significance in corporate strategy and the need for firms to adopt an entrepreneurial mindset to thrive in competitive environments.
What is Entrepreneurial Architecture?
Entrepreneurial architecture refers to the structural framework within an organization that embeds entrepreneurial characteristics and behaviors through four primary pillars: leadership and management, culture, structure (including systems), and strategies. This architecture is modeled after the traits and decision-making processes of successful entrepreneurs.
What are the four pillars of organizational architecture in entrepreneurial architecture?
- Leadership and Management: This pillar emphasizes the importance of leaders who exemplify entrepreneurial traits, such as vision, risk-taking, and adaptability. Leaders are crucial in shaping the organization’s direction and encouraging entrepreneurial thinking throughout the firm.
- Culture: A culture that supports innovation and risk-taking is essential for fostering entrepreneurship. This includes promoting shared values and goals that align with entrepreneurial behavior, creating an environment where employees feel empowered to contribute ideas.
- Structure (Including Systems): The organizational structure should facilitate quick decision-making, collaboration, and flexibility. This might involve less hierarchical management structures that allow for greater autonomy and encourage innovation.
- Strategies: The strategies developed by the organization should align with its entrepreneurial goals, enabling the firm to pursue new opportunities and adapt to changing market conditions.
How does the generalized approach to organizational architecture work?
The generalized approach involves examining the entire organizational architecture and identifying elements that can enhance entrepreneurial orientation. By understanding how these components interact, organizations can encourage entrepreneurship more effectively. This approach contrasts with other frameworks that may focus on only a few dimensions of behavior.
How does entrepreneurial architecture adapt to different environments?
Entrepreneurial architecture is not a one-size-fits-all model; it can be tailored to fit the specific needs of different organizations, industries, and markets. Various components may take on more or less importance depending on the context in which a firm operates, allowing for greater flexibility and responsiveness.
What is the difference between internal and external organizational architecture?
- Internal Architecture: Focuses on the organization’s employees and fosters a distinctive culture characterized by collectivism and shared objectives. A strong internal architecture promotes teamwork but can also lead to inflexibility if too homogeneous.
- External Architecture: Engages with stakeholders outside the organization, such as customers, partners, and suppliers. This architecture is built on trust and collaboration, often leading to shared resources and information. Examples include regional clusters of small firms that benefit from skilled labor and infrastructure.