CH 2 COGNITION Flashcards
MEMORY
- the internal record of some previous event or experience
- memory sometimes is called mental representation, which refers to the fact that memory is a psychological version of the original sound, thought, object or concept.
what did Atkinson and Shiffrin (1968) do?
developed a model of memory, known as STAGE MODEL – three separate stages:
- sensory memory
- short-term memory
- long-term memory
each memory stage categorised by three differences;
- capacity
- duration
- encoding
multi-store model of memory
- most information is lost quickly but information considered important is attended to and passed into short-term memory.
- storage refers to the retention of information, the brain can be thought as a computer that stores information on its hard disk.
RETRIEVAL: the recovery of information stored in the brain.
what is sensory memory?
- refers to memory retained for a very brief period of time when we pay attention to the stimuli
- capacity: 3-7 units
- duration: 0.25 - 0.5 seconds
- encoding: through the senses
- stores all incoming sensory information in memory
- registers for the different senses but most research has been on visual and auditory
- Iconic memory is visual. Eg Shape and colour. It works briefly by storing an icon or image for a brief period of time (less than a second)
- Echoic is auditory. Held in sensory memory for 3 to 4 seconds – long enough to be encoded into storage.
- It is thought that there are registers for the other senses of touch, taste and smell.
short term memory / working memory
- Without processing, we will forget the information from the sensory register
- STM refers to the information you are aware of, and is sometimes called working memory, which means that the thoughts, words and images are available for decision-making and problem solving
- information is then encoded and transferred to the long-term memory
- capacity: 7 plus or minus 2
- encoding: mostly auditory
- duration: 0–18 seconds or 0–30
rehearsal
- Rehearsal enables information to be retained in STM longer than it would usually be
- rehearsal is repeating the information to store it longer
- Used to transfer material to LTM when you want to remember information
- maintenance rehearsal is deliberately repeating information to keep it in the short-term memory
- elaborative rehearsal is adding meaning to the information when deliberately rehearsing/repeating
chunking
- material is combined into larger, meaningful groups. The larger groups are based on patterns or regularities.
- E.g. mobile numbers we chunk them into 3 groups to remember them
‘working memory’
- more modern and broad version of STM - preferred term
- emphasises the active nature of processing memory rather than earlier notions of passive maintenance
- limited capacity
- original WM model proposed by Baddeley and Hitch (1974)
talk about the work of ivan pavlov
- studied digestive systems of dogs
- knew that dogs naturally salivated while being given food
- this salivation (reflex action) could occur before food was given
- wanted to know what triggered the anticipatory salivation that occurred to many stimuli associated with food eg. sight of bowl, footsteps of person coming to feed
pavlov’s experiment
Pavlov’s experiment
- hypothesis: dogs associated footsteps of lab tech who fed
dogs, with presence of food given to them
- sound of footsteps had been conditioned to cause reflex response of salivation
- originally, stimulus (food) produced the response (salivation)
- eventually, sight/sound of lab tech became stimulus which produced salivation
- salivation (reflex response) had been conditioned to a new stimulus (sight of sound of tech)
began experiment by associating various sounds with food
- findings: after few trials, dogs could be conditioned to respond to sound by salivating
- evidence that repetitive association of different stimuli led to learning or ‘conditioning’
Pavlov’s experiment (method)
Pavlov’s experiment (method)
- food powder placed in mouth of dog
- food was paired with sound of buzzer
- amount of saliva was measured
- after number of pairings of buzzer and food powder, buzzer was given alone
- dog salivated at sound of buzzer (without powder!)
- conditioned!!
neutral stimulus
stimulus that doesn’t naturally
elicit a response
unconditioned stimulus
specific stimulus that is innately capable of eliciting reflex response
unconditioned response
natural, automatic response to specific UCS
conditined stimulus
stimulus that evokes a specific response due to learning