Ch. 16: Understanding Persuasive Principles Flashcards
Action Statement
Indicates what you want your audience to believe or do
Advocate
To support a position, policy, or way of viewing the world
Agent of Action
Entity who is responsible for taking action in a policy claim
Burdens of Proof
Obligation a persuasive speaker faces to provide sufficient reasons for changing what already exists and is accepted in the status quo
Criterion
Standard by which the value judgment is to be made
Fact
Statement that is verifiable as true; persuading based on factual evidence
Future Fact
Whether something will be true or not in the future
Immediate Action
Audience members are motivated to engage in a specific behavior or take a specific action because of the speech
Inherent Barrier
Obstacle preventing the status quo from acting to solve the problem
Passive Agreement
Audience motivated to adopt a new attitude without speaker asking them to engage in a specific behavior
Past Fact
Whether something did or did not happen in the past
Persuasive Communication
Any message that is intended to shape, reinforce, or change the responses of another, or others
Policy
Claims that concern what should be done, what the law should be changed to, or what policy should be followed
Present Fact
Whether something is true or not currently
Problem
To show harm exists
