Ch 16

Question 1

Persuasion (definition)

Answer 1

Process of creating, reinforcing, or changing people’s beliefs or actions.

Question 2

Persuasion accounts for up to…

Answer 2

30% of the U.S gross domestic product

Question 3

Persuasion has been studied for more than…

Answer 3

2,000 years

Question 4

Persuasion

Answer 4

• Persuasion accounts for up to 30% of the U.S gross domestic product
• The more you know about persuasion, the more effectively you can use the powers of critical thinking to assess the barrage of persuasive messages you are exposed to everyday
• Persuasion has been studied for more than 2,000 years

Persuasion is the most challenging and complex type of public speaking

Question 5

___is the most challenging and complex type of public speaking

Answer 5

Persuasion

Question 6

Ethics and Persuasion

Answer 6

• Your goals need to be ethically sound
• Maintaining a bond of trust by not shading the truth or doctoring quotes is vital to a speaker’s credibility

Question 7

To prevent ethical problems

Answer 7

• Study topic thoroughly
• Learn about all sides of the issue
• Seek out competing viewpoints
• Get facts right
• Be honest

Question 8

Mental dialogue with audience

Answer 8

The mental exchanges between speaker and listeners during a persuasive speech.

Question 9

Question of fact

Answer 9

A question about the truth or falsity of an assertion.

Question 10

Question of value

Answer 10

A question about the worth/rightness/morality of an idea or action.

Question 11

Question of policy

Answer 11

A question about whether a specific course of action should or should not be taken.

Question 11

Speech to gain passive agreement

Answer 11

A persuasive speech where the goal is to convince the audience that a certain policy is best but not encouraging them to take action in support of that policy.

Question 12

Analyzing questions of policy (3 steps!)

Answer 12

Need
Plan
Practicality

Question 13

Need

Answer 13

The first basic issue in analyzing a question of policy. Questions if there is a serious need for a change in policy.
- Burden of proof

Question 14

Burden of proof

Answer 14

Obligation facing a persuasive speaker to prove that a change in the policy is necessary.

Question 15

Plan

Answer 15

The second basic issue in analyzing a question of policy. Questions if there is a plan to fix the problem in the policy.

Question 16

Practicality

Answer 16

The third basic issue in analyzing a question of policy. Questions if the plan is practical and will solve more problems than it will create.

Question 17

Problem-cause-solution order

Answer 17

A method of organization where the first main point identifies the problem, the second analyzes the causes, and the third presents a solution.

Question 18

Comparative advantages order

Answer 18

A method of organization where each main point explains why a speaker’s solution to a problem is the best out of other solutions.

Question 19

Monroe’s motivated sequence

Answer 19

A method of organization that seeks immediate action.

Question 20

5 steps of Monroe’s motivated sequence

Answer 20

Attention (Gain attention of audience)

Need (Show audience they need to change)

Satisfaction (Present a solution to satisfy the need)

Visualization (Have audience visualize benefits of the solution)

Action (Call to action)

Question 21

Question of policy seeks either…

Answer 21

Passive agreement or immediate action

Question 22

__________ is the most challenging and complex type of public speaking.

Answer 22

Persuasion