Ch. 15 Product Development and Supply Chain Management Flashcards
Intermediaries that do not take ownership of the goods they distribute.
agents/brokers
A verbal and/or symbolic means of identifying a product.
brand
The overall perception of a brand.
brand image
A brand that cannot be spoken; a company logo.
brandmark
A brand that can be spoken.
brand name
The system of relationships established to guide the movement of a product.
channel of distribution
Transportation intermediaries available for hire to the general public.
common carriers
Transportation intermediaries that contract with individual shippers.
contract carriers
The exclusive right of a creator to reproduce, publish, perform, display, or sell his or her own works.
copyright
Registered protection for the appearance of a product and its inseparable parts.
design patent
A distribution system without intermediaries.
direct channel
The physical movement of products and the establishment of intermediary relationships to support such movement.
distribution
A distribution system that involves more than one channel.
dual distribution
A distribution system with one or more intermediaries.
indirect channel
Intermediaries that take ownership of the goods they distribute.
merchant middlemen
The registered, exclusive right of an inventor to make, use, or sell an invention.
patent
The activities of distribution involved in the physical relocation of products.
physical distribution (LOGISTICS)
Registered protection for any distinct, new variety of living plant.
plant patents
Lines of transport owned by shippers.
private carriers
A total bundle of satisfaction—whether a service, a good, or both—offered to consumers in an exchange transaction.
product
The lowest common denominator in the product mix—the individual item.
product item
A detailed picture of what happens to a specific product’s sales and profits over time.
product life cycle
The sum of related individual product items.
product line
The collection of a firm’s total product lines.
product mix
The similarity of product lines in a product mix
product mix consistency
The way in which the product component of the marketing mix is used to achieve a firm’s objectives.
product strategy
A legal term indicating that a company has the exclusive right to use a brand to represent a service.
service mark
A system of management through which a company integrates and coordinates the flows of materials and information needed to produce a product or service and deliver it to customers.
supply chain management
A value-creating position that is likely to endure over time.
sustainable competitive advantage
Companies that provide transportation and distribution services to firms that prefer to focus their efforts on their primary operations.
third-party logistics firms (3PLs)
Elements of a firm’s distinctive image not protected by a trademark, patent, or copyright.
trade dress
A legal term indicating that a firm has exclusive rights to use a brand to represent a product.
trademark
Registered protection for a new or improved process, machine, manufactured product, or “composition of matter.”
utility patent
A promise, written or unwritten, that a product will perform at a certain level or meet certain standards.
warranty
