ch 15 Flashcards
1
Q
reaction control system
A
involves preset evaluation points and standards
2
Q
steering control system
A
ongoing monitoring and control approach that assumes managers should continuously monitor what is happening
3
Q
benchmarking
A
process of comparing your company to others to assess performance
4
Q
best practices
A
shared process, knowledge and expertise that have proved to be successful
5
Q
barriers to successful implementation and control
A
incentives - internal marketing
functional divisions
inward focused marketing department
lack of marketing philopshy
bureaucracy
