ch 12

Question 1

digital marketing

Answer 1

the strategies and tactics of communicating with customers or delivering benefits to cxs using tech

Question 2

digital media

Answer 2

the techs and platforms that facilitate communication with cxs and delivery of benefits to them

Question 3

digital media tools

Answer 3

the techniques by which marketers use digital media to build these connections

Question 4

omnichannel marketing

Answer 4

uses the interconnected and interactive nature of digital media to create a seamless messaging experience

Question 5

brand communities

Answer 5

groups of consumers united by strong connections with a branded product/service

Question 6

company websites and website strategies

Answer 6

a companys website should embody the image of the companies brand
easy to use and navigate
accessible in mobile formats
link with socialmedia platforms
include ecomm

Question 7

commercial email

Answer 7

electronic message that is promotional in nature and often contains some incentive to respond

Question 8

mobile marketing

Answer 8

the practice of reaching and engaging consumers with marketing info through mobile devices primarily smartphones