Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketing #3 > Ch 13 (Retailers, Wholesalers, and Their Strategy Planning) > Flashcards

Ch 13 (Retailers, Wholesalers, and Their Strategy Planning) Flashcards

1
Q

covers all of the activities involved in the sale of products to final consumers.

All the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use.

A

Retailing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

which carried anything they could sell in reasonable volume-were the main retailers in the US

A

General Stores

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

stores that specialize in certain line of related products rather than a wide assortment

A

Single-line stores
Limited-line stores

(conventional retailers)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

type of conventional limited-line store- is usually small and has a distinct “personality”

A

Specialty Shop

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

larger stores that are organized into many separate departments and offer many product lines

A

Departments stores

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

says that retailers should offer low prices to get faster turnover and greater sales volumes- by appealing to larger markets

A

Mass-merchandising concept

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

large stores specializing in groceries with self-service and wide assortments

A

Supermarkets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

offer “hard goods” (cameras, Tv’s, and appliances) at substantial price cuts to customers who would go to the discounter’s low-rent store, pay cash, and take care of any service or repair problems themselves

A

Discount houses

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

are large self-service stores with many departments that emphasize “soft goods”(housewares, clothing, and fabrics) and staples (like health and beauty aids) but still follow the discount house’s emphasis on lower margins to get faster turnover.

A

Mass-merchandisers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

very large stores that try carry not only food and drug items but all goods and services that the consumer purchases routinely.

A

Supercenters (hypermarkets)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

convenience-oriented variation of the conventional limited-line food stores.

A

Convenience (food) stores

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

selling and delivering product through vending machine

A

Automatic vending

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Salesperson going directly to the consumer’s home

A

Door-to-door selling

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

says that new types of retailers enter the market as low-status, low-margin, low-price operators and then, if successful, evolve into more conventional retailers offering more services with higher operating costs and higher prices.

A

wheel of retailing theory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

carrying any product lines they think they can sell profitably

A

Scrambled merchandising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

a firm that owns and manages more than one store- and often it’s many

A

Corporate chain

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

retailer-sponsored groups- formed by independent retailers- that run their own buying organizations and conduct joint promotion efforts.

A

Cooperative chains

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

wholesaler-sponsored groups that work with “independent” retailers

A

Voluntary chains

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

the franchisor develops a good marketing strategy, and the retail franchise holders carry out the strategy in their own units

A

Franchise operation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

are concerned with the activities of those persons or establishments that sell to retailers and other merchants, or to industrial, institutional, and commercial users, but that do not sell in large amounts to final consumers.

A

Wholesaling

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

warehouses that producers set up at separate locations away from their factories- they’re classified as wholesalers by the U.S. Census Bureau and by government agencies in many other countries

A

Manufacturer’s sales branches

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

own the products they sell

A

Merchant wholesalers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

are merchants wholesalers that provide all the wholesaling functions

A

Service Wholesalers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

are service wholesalers that carry a wide variety of nonperishable items such as hardware, electrical supplies, furniture, drugs, cosmetics and automobile equipment

A

General merchandise wholesalers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

are service wholesalers that carry a narrower line of merchandise than general merchandise wholesalers

A

Single-line (or general-line) wholesalers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

are service wholesalers that carry a very narrow range of products and offer more information and service than other service wholesalers.

A

Specialty wholesalers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

provide only some wholesaling functions

A

Limited-function wholesalers

28
Q

operate like service wholesalers-except that the customers must pay cash

A

Cash-and-carry wholesalers

29
Q

own the products they sell- but they do not actually handle, stock, or deliver them

A

Drop-shippers

30
Q

specialize in delivering products that they stock in their own trucks

A

Truck wholesalers

31
Q

specialize in hard-to-handle assortments of products that a retailer doesn’t wnat to manage- and jack jobbers usually display the products on their own wire racks

A

Rack jobbers

32
Q

sell out of catalogs that may be distributed widely to smaller industrial customers or retailers that might not be called by other wholesalers

A

Catalog wholesalers

33
Q

are wholesalers who do not own they products they sell

A

Agent wholesalers

34
Q

sells similar products for several noncompeting producers- for a commission on what is actually sold

A

Manufacturer’s agent

35
Q

basically manufacturer’s agents who specialize in international trade

A

Export and import agents

36
Q

bring the buyers and sellers together

A

Brokers

37
Q

operate like brokers, but they specialize in bringing together buyers and sellers from different countries

A

Export and import brokers

38
Q

take over the whole marketing job of producers- not just the selling function

A

Selling agents

39
Q

is a blend of manufacturer’s agent and selling agent-handling the entire export function for several producers of similar bt noncompeting lines

A

Combination export manager

40
Q

provide a place where buyers and sellers can come together and bid to complete a transaction

A

Auction companies

41
Q

Owned by a single person or partnership and not part of a larger retail institution

A

Independent

Retailers

42
Q

Owned and operated as a group by a single organization

A

Chain Stores

43
Q

The right to operate a business

Or to sell a product

A

Franchises

44
Q

The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted.

A

Gross

Margin

45
Q

A store housing several departments under one roof.

Each department is headed by a buyer, or department head who selects merchandise.

A

Department Store

46
Q

A retail store specializing in a given type of merchandise

A

Specialty Store

47
Q

Large, departmentalized, self-service retailer. Specializes in food. Some use scrambled merchandising.

A

Supermarket

48
Q

A retail store that stocks pharmacy-related products and services as its main draw.

A

Drugstore

49
Q

A miniature supermarket, carrying only a limited line of high-turnover convenience goods. (Miniature supermarket, open 24/7)

A

Convenience Store

50
Q

A retailer that offers consumers very limited service and carries a broad assortment of well-known, nationally branded “hard goods”

Ex. Wal-Mart

A

Full-line discount store

51
Q

A retailing strategy using moderate to low prices on large quantities of merchandise and lover ovels of service to stimulate high turnover of products.

A

Mass Merchandising

52
Q

Retail store that combines groceries and general merchandise goods with a wide range of services.

A

Supercenter

53
Q

a retail store that offers a nearly complete selection of single-line merchandise and uses self-service, discount prices, high volume, and high turnover

A

Specialty Discount Store

54
Q

a specialty discount store that heavily dominate their merchandise segment.

A

Category Killer

55
Q

Limited-service merchant wholesalers that sell a limited selection of brand name appliances, household items, and groceries on a cash-and- carry basis to members.

A

Warehouse membership clubs

56
Q

A retailer that sells at prices 25 percent or more below traditional department store prices because it pays cash for its store and usually doesn’t ask for return privileges.

A

Off-price retailer

57
Q

the use of machines to offer goods for sale.

A

Automatic Vending

58
Q
  • Automatic Vending
  • Direct Retailing
  • Direct Marketing
  • Electronic Retailing
A

Nonstore Retailing

59
Q
  • Door-to-door
  • Office-to-office
  • Home Sales Parties
A

Direct Retailing

60
Q

Dealer agrees to sell in products provided by a manufacturer or wholesaler

A

Product and Trade Name Franchising

61
Q

An ongoing business relationship between a franchiser and a franchisee

A

Business
Format
Franchising

62
Q
  1. )Define & Select a Target Market

2. )Develop a Retailing Mix

A

Retail Marketing Strategy

63
Q

The mix of products offered to the consumer by the retailer; also called the product assortment or merchandise mix

A

Product

Offering

64
Q

Consumers areinvolved in the

retail experience.

A

Interactivity

65
Q

Purchasing goods through mobile devices.

A

M-commerce

66
Q

The overall impression conveyed by a store’s physical layout, décor, and surroundings

A

Atmosphere

Marketing #3 (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions