Ch 12 (Distribution Customer Service and Logistics) Flashcards
the transporting, storing, and handling of goods in ways that match target customers’ needs with a firm’s marketing mix0 both within individuals firms and along a channel of distribution
Logistics
another common name for logistics
Physical Distribution (PD)
how rapidly and dependably a firm can deliver what they, the customers, want.
Customer service level
says that all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customers service level.
Physical distribution (PD) concept
involves evaluating each possible PD system and identifying all of the costs of each alternative
Total cost approach
the complete set of firms and facilities and logistics activities that are involved in procuring materials, transforming them into intermediate or finished products, and distributing them to customers
Supply chain
an approach that puts information in a standardized format easily shared between different computer systems
Electronic data interchange (EDI)
the marketing function of moving goods
Transporting
grouping individual items into an economical shipping quantity and sealing them in protective containers for transit to the final destination
Containerization
loading truck trailers- or flatbed trailers carrying containers- on railcars to provide both speed and flexibility
Piggyback service
the marketing function of holding goods so they’re available when they’re needed
Storing
amount of goods being stored
Inventory
storing facilities owned or leased by companies for their own use
Private warehouses
independent storing facilities
Public warehouses
a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs.
Distribution center