Ch 12 Vocab Flashcards
12-2 Decision-Making Perspectives
Perspective that assumes consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy
Rational Decision Making Perspective
12-2 Decision-Making Perspectives
Perspective that assumes consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration
Experiential decision making perspective
12-2 Decision-Making Perspectives
A behavior that involves seeking new brands or products as a response to boredom or to satisfy a perceived need for change
Variety Seeking Behavior
12-2 Decision-Making Perspectives
Perspective that assumes many consumer decisions are actually learned responses to environmental responses
Behavioral Influence Decision-Making Perspective
12-3 Decision Making Approaches
Perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take
Perceived Risk
12-3 Decision Making Approaches
A decision making approach when consumers move diligently through various problem solving activities in search of the best information that will help them research a decision
Extended Decision Making
12-3 Decision Making Approaches
When consumers search very little for information and often reach decisions based largely on prior beliefs about products and their attributes
Limited Decision Making
12-3 Decision Making Approaches
When consumers generally do not seek information at all when a problem is recognized and select a product based on habit
Habitual Decision Making
12-3 Decision Making Approaches
Deeply held committment to rebuy a product or service regardless of situational influences that could lead to switching behavior
Brand Loyalty
12-3 Decision Making Approaches
Buying behavior that occurs when a consumer simply buys a product repeatedly without any real attachment
Brand Intertia
12-3 Decision Making Approaches
Practice of using decision making shortcuts to arrive at satisfactory, rather than optimal, decisions
Satisficing
12-4 Need Recognition, Internal Search, and the Consideration Set
A consumers perceived current state
Actual State
12-4 Need Recognition, Internal Search, and the Consideration Set
A perceived state for which a consumer strives
Desired State
12-4 Need Recognition, Internal Search, and the Consideration Set
Set of behaviors that consumers engage in as they seek information that can be used to satisfy needs
Consumer Search Behavior
12-4 Need Recognition, Internal Search, and the Consideration Set
Search effort that is not necessarily focused on an upcoming purchase or decision, but rather staying up to date on the topic
Ongoing Search
