Ch. 12 Flashcards
Sampling
Process of selecting representatives of a target population for study in a research investigation
Target population
Is the entire set of cases which the researcher would like to make generalizations about
Accessible population
Most available for a study
Non-probability or purposive sampling:
Not random, less generalized, convenience, quota, matching, network sampling (snow balling)
Presents in a representative sample, external validity bias
Convenience sampling
Most commonly used
Participant may feel strongly about the study
Greatest risk of bias
Used what a highly unusual group is being studied
Probability or non-purposive:
Uses randomization to include sample, general, representative, random sampling is not the same as random assignment to group
Stratifies random selection
Placed into groups and then randomly selected (time consuming)
Cluster sampling
Face validity
Refers to expert opinion of the validity of the content and does not refer to sampling techniques
What are the issues with small and large sample sizes? Describe the purpose of a power analysis
Used to determine the target sample size that is needed to detect statistically significant differences or associations between two variables, depending on the test