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MKT MGMT capstone > CH. 10 - Channels of Distribution > Flashcards

CH. 10 - Channels of Distribution Flashcards

1
Q

Consists of induividuals and firms involved in the process of making a product available for use or consumption by consumers or industrial users.

A

Marketing Channels

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2
Q

No intermediaries as the firm performs all channel functions.

ex: dollar shave club

A

Direct Channel

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3
Q

Have middlemen, any intermediaries that exist between manufacturers and end-user markets

A

Indirect Channels

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4
Q

intermediary with legal authority to act on behalf of the manufacturer

A

Agent or Broker

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5
Q

intermediary who sells to other intermediaries, usually to retailers

A

Wholesaler

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6
Q

intermediary who sells to consumers

A

Retailers

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7
Q

intermediaries who perform a varity of distribution functions

A

Distributor

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8
Q

mean the same as distributor, retailer, wholesale, etc

A

Dealer

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9
Q

buying: purchasing products for resale or as an agent for supply of a product
selling: contacting potential customers, promoting products, and seeking orders
risk taking: assuming business risks in the ownership of inventory that can become obsolete or deteriorate

A

Transactional Function

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10
Q

Assorting:
Storing:
Sorting:
Transporting:

A

Logistical Function

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11
Q

financing:

A

Facilitating Function

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12
Q

A. Producer — Consumer
B. Producer — Retailer — Consumer
C. Producer — Wholesaler — Retailer — Consumer
D. Producer — Agent — Wholesaler — Retailer — Consumer

A

Consumer Marketing Channels

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13
Q
  1. IBM — Industrial User
  2. Caterpillar — Industrial Distributor — Industrial User
A

Business Marketing Channels

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14
Q

Exists when one firm’s marketing channel is used to distribute another firm’s products.

ex: starbucks in targets and other stores

A

Strategic Marketing Alliance

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15
Q

A commerical enterprise undertaken jointly by two or more firms that retain their distinct identities for business expansion, development of new products, or moving into new markets.

A

Joint Ventures

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16
Q

Involves an arrangement whereby a firm reaches different buyers by employing two or more different channels for the same basic product.

A

Dual Distribution

17
Q

Occurs when a set of companies are used to get products from the manufacturer to consumers.

EX: company that makes rubber who sells it to company that makes tires

A

Traditional Marketing Systems

18
Q

Occurs when a company owns successive stages of production and distribution.

A

Vertical Marketing Systems

19
Q

Occurs when a firm tries to place its products in as many outlets as possible.

Channel Structure

A

Intensive Distrubtion

Channel Structure

20
Q

Occurs when one firm has the exclusive right to distribute another firm’s products.

Channel Structure

A

Exclusive Distrbution

Channel Structure

21
Q

Occurs when a few select outlets carry another firm’s products.

A

Selective Distribution

22
Q

Consists of the activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.

A

Logistics

23
Q

Consists of a sequence of firms that perform activities required to create and deliver products to ultimate consumers or industrial users.

A

Supply Chain

24
Q

Designed for efficiency and low cost by minimizing inventory and maximizing efficiencies in process flow (appropriate for functional products)

Walmart, HEB, and Target

A

Efficient Supply Chains

25
Q

Focus on flexibility and responsiveness and are able to react quickly to changing market demand and requirements (approriate for innovative products)

Samsung, Tesla, and Apple

A

Responsive Supply Chain

26
Q

Produces goods in advance of customer demand using a forecast of sales and moves through the supply chain to points of sale where they are stores as finished goods inventory.

supply chain design

A

Push System

supply chain design

27
Q

Produces only what is needed at upstream stages in the supply chain in response to customer demand signals from downstream stages.

supply chain design

A

Pull System

supply chain design

28
Q

States that variation in orders/information increases upstream in the supply chain (i.e. towards the raw materials manufacturers)

Supply chain dynamics

A

Bullwhip Effect

Supply chain dynamics

29
Q

States that the closer certain products are to the final customer, the faster the rate of technological change.

A

Clockspeed

30
Q

Process: rate of change in process, either slow, rapid, or constant
Product: rate of change in product, soap vs. M.I.C.E (multimedia, information, communications, and electronics)
Organizational: considers the frequency of organizational restructuring.

A

Three measure of clockspeed

MKT MGMT capstone (10 decks)

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