Ch 1

Question 1

Define consumer health and illustrate its application to the marketplace.

Answer 1

Encompasses all aspects of the marketplace related to the purchase of health products and services.

Question 2

What are the problems consumers face in the health marketplace?

Answer 2

Misleading information, Advertisers use “Puffery”

Question 3

What are the main functions of the mass media?

Answer 3

1. Entertain
   Make money
   Carry ads
   Inform

Question 4

Why do consumers lose faith in physicians?

Answer 4

1. Too many drugs

Question 5

What are some problems with health professionals in America?

Answer 5

Dentists are too quick, Optometrists not thorough, Unqualified therapists, Lack of training, Poor care

Question 6

The cost of health care in the US has risen approx what % since 1990?

Answer 6

8%

Question 7

Define and explain “caveat emptor”

Answer 7

Let the buyer beware, your purchase is not guaranteed to be what it claims to be.

Question 8

What protective forces exist to protect the consumer and what are there limitations?

Answer 8

1. FDA

Question 9

What are the characteristics of an intelligent consumer?

Answer 9

1. Be aware of reliable sources of information