Ch. 1, 2, & 3 Flashcards
Argumentation
Is a form of instrumental communication relying on reasoning and proof to influence belief or behavior through the use of spoken or written messages.
Audience
Argumentation consist of one or more persons who are capable of being influenced, who may accept or reject, the arguers message.
Ethics
Is the term we used to indicate the moral choices a person makes regarding his or her behavior.
Deontological ethics
Is based on a set of absolutes, or rules of conduct, that differentiate between right and wrong.
Clarity
A speaker or writer should strive for clearly express ideas.
Decoding
The interpretative process the audience members and other viewers used to come to an understanding of what you mean.
Honesty
The orientation toward truth telling is at the heart of honesty. Honesty is saying what you believe to be the truth of the matter.
Efficiency
As an ethical standard does not mean taking shortcuts or offering minimal proof and reasoning in making your point.
Relevance
What have the greatest impact on the extent to which an audience member would follow the central route and processing a message.
Discourse ethics
Are not so much a set of norms for what constitutes good or right behavior, but rather they address the attitude one should bring to the process of engaging in argumentation.
Persuasion
Attempt to move an audience to accept or identify with a particular view.
Rhetorical
Logical, cognitive, and emotional audiences.
Dialectical
Two experts having a conversation
Logical
Formal rules between bad and good
Field of argument
Contacts = politics, conspiracy theories, religion, academic, class, law, parenting.
Field dependent
Understanding the field and that you are arguing in.
Theory
Strong body of knowledge
Advocate
Call for a change
Opponent
Defend current
Proposition
Fact = true, value = moral, policy = what to do
Field dependent
Elements that are particular to that field alone
Presumption
The process of argumentation, you must identify the beliefs and behaviors that a field presently favors.
Artificial presumption
Demonstrates how presumption is influenced by a field
Natural presumption
Derives from the observation of the natural order of whatever field we find ourselves in at a given time