CFP Code of Ethics and Standard of Conduct Flashcards
What is the cornerstone of the Code and Standards?
A CFP’s professional duty to act as a fiduciary, and therefore act in the best interest of the client at all times when providing financial advice
According to the Code of Ethics there are 6 standards a CFP MUST abide by, what are they?
- Act w/ honesty, integrity, competence, & diligence
- Act in the clients best interest
- Exercise due care
- Avoid or disclose and manage conflicts of interest
- Maintain confidentiality and protect the privacy of client info
- Act in a manner that reflects positively on the financial planning profession and the CFP certification
What are the duties owed to clients at all times?
- Integrity
- Competence
- Diligence
- Sound & professional judgement
- Professionalism
- Comply w/ the law
- Confidentiality & privacy
- Duties when communicating w/ a client
- Duties when representing compensation method
- Duties when selecting, using, and recommending technology
- Refrain from borrowing, lending, or commingling financial assets
What are the duties owed to clients when providing financial advice?
- The duties that apply at all times
- Fiduciary duty
- Disclose and manage conflicts of interest
- Provide info to the client
- Duties when recommending, engaging, and working w/ additional professionals
What are the duties owed to clients when providing financial planning?
- The duties that apply when providing financial advice
- The practice standards for the financial planning process
- Info to client in writing
What does it mean to act as a fiduciary and, therefore, act in the best interests of the Client?
The Fiduciary duty is comprised of the duty of loyalty, duty of care, and duty to follow client instructions
According to the duty of loyalty, a CFP professional must:
- Place the interest of the client above the CFP professional and their firm
- Avoid or fully disclose and manage conflicts of interest
- Act w/ out regard to the financial or other interests of the CFP professional and their firm
According to the duty of care, a CFP professional must:
Act with the care, skill, prudence, and diligence that a prudent professional would exercise in light of the client’s goals, risk tolerance, objectives, and financial and personal circumstances.
According to the duty to follow client instructions, a CFP professional must:
Comply with the terms of the client engagement and follow all instructions from the client that are reasonable and lawful
What is considered financial advice?
A communication that based on its content, context, and presentation would be viewed as a recommendation that the client take or refrain from taking a particular course of action when it comes to:
- The development or implementation of a financial plan
- Management of financial assets
- Value or advisability of investments
- Selection and retention of other financial professionals
- Any exercise of discretionary authority
What is not considered financial advice?
- A communication that based on its content, context, and presentation would not reasonably be viewed as a recommendation
- Responses to direct orders
- General financial education, communication, or marketing materials
What is a general rule of thumb to determine if financial advice has been provided?
The more individually tailored the communication is to the client the more likely the communication will be viewed as financial advice.
What do you do if the Client doesn’t agree to engage you for Financial Planning?
- Not enter into the engagement
- Limit the Scope of the Engagement to services that do not require application of the Practice Standards for the Financial Planning Process, and describe to the client the services that the Client requests that the CFP professional will not be performing
- Provide the requested services after informing the Client how Financial Planning will benefit the Client and how the decision to not enter into a Financial Planning engagment may limit the Financial Advice
- Terminate the Engagement
What are the 7 Steps in the Financial Planning Process
- Understand the clients current financial and personal circumstances
- Identify and select goals
- Analyze the clients current course of action and potential alternatives
- Develop Financial Planning Recommendations
- Present Financial Planning Recommendations
- Implement Financial Planning Recommendations
- Monitor progress and update the Plan
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When providing Financial Advice, what document is required to be provided in writing?
The Privacy Policy
When providing Financial Advice, what may be provided orally or in writing?
- Material Conflicts of Interest
- Services and Products
- How the Client Pays
- How you and your Firm are Compensated
- Public Discipline and Bankruptcy
- Referral Compensation Agreements
- Other Material Information