Catalina

Question 1

What is CPG?

Answer 1

Consumer packaged goods (CPGs) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of consumer packaged goods include food, beverages, cosmetics, and cleaning products.

Question 2

What is are the parts and functions of the Conversion Funnel?

Answer 2

The function of the upper funnel is to attract new visitors. The middle funnel is responsible for turning new visitors into qualified leads and the lower funnel is where the macro conversions, or purchases, happen.

Question 3

What is Organic Content?

Answer 3

Organic content is any unpaid marketing content that potential and existing customers can find naturally. Rather than paying for advertisements, marketers can create organic content at no cost to reach customers.

Question 4

What is SEO?

Answer 4

Search Engine Optimization

Question 5

What are the 4 Stages of the Marketing Funnel?

Answer 5

1) Awareness, 2) Consideration, 3) Conversion, 4) Loyalty.