Case Study: Tourism Management in Jamaica

Question 1

Facts and Figure (3)

Answer 1

• An island nation located in the Caribbean sea, 145km South of Cuba and 965km South of Florida, USA
• Consistent warm weather (tropical weather that ranges from 22oC - 31oC) that is ideal for tourism
• Rainfall occurs mainly during May and October (1980mm/year)
• Tourism growth rate rocketed from 1,147,000 arrivals (1995) tổ 1,922,000 arrivals (2010)

Question 2

Growth of location (2)

Answer 2

• Most resorted are located near the coast bc of the beaches, national park and marine parks (Negril and Montego Bay is in the Northeast coast)
• The weather and scenery here are aesthetic
• -> locating near resources helps to reduce transport costs

Question 3

Growth of infrastructure (5)

Answer 3

• Relatively good road network with highway 2000 linking settlements in the South&North Coast serving the North of the island
• 2 international airports: Norman Manley in Kingston and Sangster in Montego Bay because 2/3 of visitors arrive by air
• Private jet center and 4 aerodrome serving small carriers for inter-island travel
• Cruise passengers terminals located in Montego Bay, Port Antonio, Ocho Rios&Kingston
• 2006- Jamaica received 350 cruise calls

Question 4

Importance of tourism to Jamaica’s economy (4)

Answer 4

• In 2007 tourism direct contribution $1.2b(9.6%) to economy, indirect = $3.8b (31.1%GDP)
• Direct employment 92,000/ Indirect 219,000
• Revenue from tourism helps central and local government fund economic&social policies
• Tourism = main source of foreign exchange

Question 5

Community tourims ( 6)

Answer 5

• aims to have money filters down to local people and the community foster opportunities for locals
• example: The Astra County Inn in Madeville:
  + promoting bed and breakfast accommodation in private homes
  + training local guides
  + developing community based tourist attractions
  + encourage the development of local suppliers

Question 6

The Sustainable Communities Foundation through tourism (SCF) (4)

Answer 6

• promotes the sustainable community tourism development:
  + emphasises ecological impact
  + focuses on Caribbean community
  + demonstrates project in central southwest Jamaica

Question 7

Negril Coral Reef Preservation Society (3)

Answer 7

• responsible for the installation of permanent buoys (floating thing) for dive boats and other recreational crafts
• watershed protection
• to guide protection of the area from the forest ridges of the Fish River Hills through Negril Great Morass