✅Case Study - Local Place - Reading Flashcards
Where is Reading
West of London
Exogenous factors which shape Reading
Tranpoport linsk to London
Flows of people to and from London
Investment shemes like Verto (flats in town centre)
Endogenous factors which shape Reading
Near London
Very urban but w/ parks
Lots of living spcace
Diverse demographic
River Thames
Reading populaion
170,000
rose over 10% in ten years
What is the average age in Reading
35
Lower than average
Unemployment rate in Reading
3.2%
Proportion of white, asian
67% White
17% Asian
What was Reading employment histroically?
Industrial
Huntley & Palmers Biscuits (shipped worldwide), Sutton Seeds
What are the 3BS in Reading
Part of histroic indentity
Were the 3 main businesses in Reading
Beer, Bulbs and Biscuits
What is significsant about the Oracle
UK’s first in-town shopping mall
When was the Oracle opened
Sept 23rd, 1999
What impact did the Oraclee have on retail in Reading
Detracted from Broad Street Mall
Fewer independant shops due to high rent, made more of a clone town
But more influx of shoppers
Is Reading attractive for investors
Yes
Financial Times ranked it 3rd best place in UK to invest in 2018
2 business parks
What % of workforce in University educated?
50%
FDI in Reading
Singapore real estate investors Frasers Property International bought Winnersh Triangle
Microsoft UK HQ is in Reading