✅Case Study - Local Place - Reading Flashcards
Where is Reading
West of London
Exogenous factors which shape Reading
Tranpoport linsk to London
Flows of people to and from London
Investment shemes like Verto (flats in town centre)
Endogenous factors which shape Reading
Near London
Very urban but w/ parks
Lots of living spcace
Diverse demographic
River Thames
Reading populaion
170,000
rose over 10% in ten years
What is the average age in Reading
35
Lower than average
Unemployment rate in Reading
3.2%
Proportion of white, asian
67% White
17% Asian
What was Reading employment histroically?
Industrial
Huntley & Palmers Biscuits (shipped worldwide), Sutton Seeds
What are the 3BS in Reading
Part of histroic indentity
Were the 3 main businesses in Reading
Beer, Bulbs and Biscuits
What is significsant about the Oracle
UK’s first in-town shopping mall
When was the Oracle opened
Sept 23rd, 1999
What impact did the Oraclee have on retail in Reading
Detracted from Broad Street Mall
Fewer independant shops due to high rent, made more of a clone town
But more influx of shoppers
Is Reading attractive for investors
Yes
Financial Times ranked it 3rd best place in UK to invest in 2018
2 business parks
What % of workforce in University educated?
50%
FDI in Reading
Singapore real estate investors Frasers Property International bought Winnersh Triangle
Microsoft UK HQ is in Reading
How many digital tech jobs in Reading
38,000
How many train passengers a year to/ from Reading
14 million - due to Elizabeth line, which connects to London
How equitable is Reading
Big range
houses range from £300,000 to £600,000
Very deprived, more inner city, to very wealthy in suburbs
How Reading affects other places
Takes shoppers from other towns like Mortmer
People move from smaller towns to Reading
How Reading is affected by other places
Deindustrialisation due to lower productio cost abraod
Lots of migrants- cultrue
People come for Reading festival
Representations of place in Reading
Census data
Map of riverside 1903- shows industrial history, landuse in past
Poster of Hunlet & Palmer business trading in China- shows overseas connections
