✅Case Study - Local Place - Reading Flashcards

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1
Q

Where is Reading

A

West of London

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2
Q

Exogenous factors which shape Reading

A

Tranpoport linsk to London
Flows of people to and from London
Investment shemes like Verto (flats in town centre)

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3
Q

Endogenous factors which shape Reading

A

Near London
Very urban but w/ parks
Lots of living spcace
Diverse demographic
River Thames

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4
Q

Reading populaion

A

170,000
rose over 10% in ten years

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5
Q

What is the average age in Reading

A

35
Lower than average

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6
Q

Unemployment rate in Reading

A

3.2%

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7
Q

Proportion of white, asian

A

67% White
17% Asian

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8
Q

What was Reading employment histroically?

A

Industrial
Huntley & Palmers Biscuits (shipped worldwide), Sutton Seeds

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9
Q

What are the 3BS in Reading

A

Part of histroic indentity
Were the 3 main businesses in Reading
Beer, Bulbs and Biscuits

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10
Q

What is significsant about the Oracle

A

UK’s first in-town shopping mall

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11
Q

When was the Oracle opened

A

Sept 23rd, 1999

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12
Q

What impact did the Oraclee have on retail in Reading

A

Detracted from Broad Street Mall
Fewer independant shops due to high rent, made more of a clone town
But more influx of shoppers

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13
Q

Is Reading attractive for investors

A

Yes
Financial Times ranked it 3rd best place in UK to invest in 2018
2 business parks

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14
Q

What % of workforce in University educated?

A

50%

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15
Q

FDI in Reading

A

Singapore real estate investors Frasers Property International bought Winnersh Triangle
Microsoft UK HQ is in Reading

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16
Q

How many digital tech jobs in Reading

A

38,000

17
Q

How many train passengers a year to/ from Reading

A

14 million - due to Elizabeth line, which connects to London

18
Q

How equitable is Reading

A

Big range
houses range from £300,000 to £600,000
Very deprived, more inner city, to very wealthy in suburbs

19
Q

How Reading affects other places

A

Takes shoppers from other towns like Mortmer
People move from smaller towns to Reading

20
Q

How Reading is affected by other places

A

Deindustrialisation due to lower productio cost abraod
Lots of migrants- cultrue
People come for Reading festival

21
Q

Representations of place in Reading

A

Census data
Map of riverside 1903- shows industrial history, landuse in past
Poster of Hunlet & Palmer business trading in China- shows overseas connections