case study e-books

Question 1

Biggest issue

Answer 1

pricing

Question 2

Exploitative business model

Answer 2

Opportunity to tap in the selection systems of their suppliers and their customers

Question 3

Recent trend

Answer 3

mergers & mega-mergers

Disappearance of most small independent bookshops

Breakdown of the major and mortar chains

Rise of e-retailers

Question 4

e.g. Amazon & data

Answer 4

create categorisation of consumers

Have the data to combine them with items in categorise you’ve never shopped before

Predict characteristics of what people will like by having an algorithm creating connections with various data

Question 5

issues with amazon using algorithms

Answer 5

Doesn’t explain consumption behavior → biases created and preserved by algorithm

Question 6

amazon - behavioral prediction creative vs non-creative goods

Answer 6

Behavioural predictions with creative goods better than non-creative goods

Question 7

e.g. buying romance book

Answer 7

more informative of preferences than buying double doored fridge

Allows prediction in other domains → why amazon stays in the book industry even though it’s not as profitable

Question 8

amazon as co-publisher

Answer 8

Get even more revenue

Possible bc of size and influence of amazon

Question 9

e.g. Rebranding of Scheltema to Polare

Answer 9

Rebirth of independent bookstores
Bookstores as experience

Went out of the merger of bookstores

Taken over by Novamedia → became Polare

Horrible

Question 10

Almost no cost turning it into an ebook

Answer 10

If e-book too cheap → trouble selling book to stores

Distribution → webpage almost costless

Question 11

e.g. gaining data for marketing

Answer 11

Elly’s choice
Every month 10 e-books for 2.99
Rebranding → bookchoice
Targeted towards women

Question 12

Why is Amazon in the Book Industry

Answer 12

Have data access to your purchases
Able to make predictions using creative goods