Adding value to innovation - Wijnberg & Gemser Flashcards
Selection system
Value determined within set preferences of individuals and groups
= selectors who are competing with each other for recognition
Selectors = producers
Actors whose decision influences outcomes of processes
Innovation
Often means change in selection system
Used to gain product differentiation by recognition and attribution of value
biassed in favour of tradition and continuity
Selection system components
selected = producers
selectors = consumers
market selection system
Producers = selected / consumers = selectors
peer selection system
Selectors + selected in same group
expert selection system
Selectors are neither producers or consumers → POWER to shape selection by virtue of specialised knowledge and distinctive abilities
E.g. movie and reviewers, selling pharmaceuticals and doctors prescribing
What the consumer wants doesn’t play a role
innovation = successful if?
change is selection sytem occurs
Impressionist as innovators
Shifted from peer to expert selection system
Gained prestige from identifying individuals / groups
increased strategic value of being innovative
Created ‘dealer-critic system’ and modern art museums
selection system prior to impressionist movement
Peer selection system → mediaeval = guild → italian renaissance = academy
If accepted by them you earn rank
Being innovative did not work out
role of art museum prior
Earlier purpose = store dead artist work + school for training young artists
role ideological dealer prior
french academy exhibitions “Salons” most important in determining artists career → only show art in exhibition if they accepted you → gained rank
rise of ideological dealer
Impressionists organised their own exhibitions
Motivated not by desire to make money but to spread the gospel of a particular type of art, meaning, in practice, the work of a particular artist or, more often, of a group of artists
Selling more virtuous → profitable activity
Art critic / jouralis-art critic
High demand for well written explanations of work increased with the rise of social mobility
symbiotic relationship art critic / jouralis-art critic
Artist need critic to display value, critics need to prove themselves by spotting innovative artists
