case studies and content analysis

Question 1

case study

Answer 1

• an indepth investigation, descritption n analysis of a single indivual, group, instituion or event

Question 2

content analysis

Answer 2

• research technique that enables the indirect study of behaviour by examining communications that ppl produce, eg in texts emails, tv, film n other media
• indirect form of observation
• most common form of technique that allows researcher to take qualitive data n convert it to quantitive data

Question 3

coding

Answer 3

• first stage of CA
• stage of CA in which the communication to be studied is analysed by identifying each instance of the chosen categories
• which may be words, sentences, phrases etc

Question 4

content analysis process

Answer 4

1. datas collected
2. researcher reads thru or examines the data, making themselces familiar w it
3. they identify coding units
4. datas analysed by applying coding coding units
5. tallys made of number of times that a coding unit appears

Question 5

coding unit

Answer 5

• Measurable categories of behaviour or occurrence
• eg in action film its gun shots, machine gun, knife slash

Question 6

aims

Answer 6

• Content analysis aims to turn qualitative data into quantitative data
• This is so behaviours or occurrences become easier to compare
• use of agreed, piloted coding units prior to analysis also make it more likely that researchers are looking for the same behaviours

Question 7

thematic analysis

Answer 7

• follows same procedure as content analysis
• but once u have coded u may find patterns n decided on themes that have cropped up
• this is a more qualitive approach as u will use quotes etc from the resources, instead of j reporting the amount of times something is displayed
• outcome is qualitive

Question 8

strengths of content analysis

Answer 8

• it can circumnavigate many of ethical issues associated w psych research
• much of the material an analysit might study may already exist w/in public domain
• so theres no issues w obtaining permission
• such communications have benefit of being high in external validity n may access data of a sensistive nature provided the ‘authors’ consent to its use
• we have seen its flexible in sense it may produce both qualitive n quantitive data depending on aims of research

Question 9

limitations of content analysis

Answer 9

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