case studies and content analysis Flashcards
1
Q
case study
A
- an indepth investigation, descritption n analysis of a single indivual, group, instituion or event
2
Q
content analysis
A
- research technique that enables the indirect study of behaviour by examining communications that ppl produce, eg in texts emails, tv, film n other media
- indirect form of observation
- most common form of technique that allows researcher to take qualitive data n convert it to quantitive data
3
Q
coding
A
- first stage of CA
- stage of CA in which the communication to be studied is analysed by identifying each instance of the chosen categories
- which may be words, sentences, phrases etc
4
Q
content analysis process
A
- datas collected
- researcher reads thru or examines the data, making themselces familiar w it
- they identify coding units
- datas analysed by applying coding coding units
- tallys made of number of times that a coding unit appears
5
Q
coding unit
A
- Measurable categories of behaviour or occurrence
- eg in action film its gun shots, machine gun, knife slash
6
Q
aims
A
- Content analysis aims to turn qualitative data into quantitative data
- This is so behaviours or occurrences become easier to compare
- use of agreed, piloted coding units prior to analysis also make it more likely that researchers are looking for the same behaviours
7
Q
thematic analysis
A
- follows same procedure as content analysis
- but once u have coded u may find patterns n decided on themes that have cropped up
- this is a more qualitive approach as u will use quotes etc from the resources, instead of j reporting the amount of times something is displayed
- outcome is qualitive
8
Q
strengths of content analysis
A
- it can circumnavigate many of ethical issues associated w psych research
- much of the material an analysit might study may already exist w/in public domain
- so theres no issues w obtaining permission
- such communications have benefit of being high in external validity n may access data of a sensistive nature provided the ‘authors’ consent to its use
- we have seen its flexible in sense it may produce both qualitive n quantitive data depending on aims of research
9
Q
limitations of content analysis
A
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