case studies and content analysis Flashcards

1
Q

case study

A
  • an indepth investigation, descritption n analysis of a single indivual, group, instituion or event
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2
Q

content analysis

A
  • research technique that enables the indirect study of behaviour by examining communications that ppl produce, eg in texts emails, tv, film n other media
  • indirect form of observation
  • most common form of technique that allows researcher to take qualitive data n convert it to quantitive data
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3
Q

coding

A
  • first stage of CA
  • stage of CA in which the communication to be studied is analysed by identifying each instance of the chosen categories
  • which may be words, sentences, phrases etc
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4
Q

content analysis process

A
  1. datas collected
  2. researcher reads thru or examines the data, making themselces familiar w it
  3. they identify coding units
  4. datas analysed by applying coding coding units
  5. tallys made of number of times that a coding unit appears
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5
Q

coding unit

A
  • Measurable categories of behaviour or occurrence
  • eg in action film its gun shots, machine gun, knife slash
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6
Q

aims

A
  • Content analysis aims to turn qualitative data into quantitative data
  • This is so behaviours or occurrences become easier to compare
  • use of agreed, piloted coding units prior to analysis also make it more likely that researchers are looking for the same behaviours
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7
Q

thematic analysis

A
  • follows same procedure as content analysis
  • but once u have coded u may find patterns n decided on themes that have cropped up
  • this is a more qualitive approach as u will use quotes etc from the resources, instead of j reporting the amount of times something is displayed
  • outcome is qualitive
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8
Q

strengths of content analysis

A
  • it can circumnavigate many of ethical issues associated w psych research
  • much of the material an analysit might study may already exist w/in public domain
  • so theres no issues w obtaining permission
  • such communications have benefit of being high in external validity n may access data of a sensistive nature provided the ‘authors’ consent to its use
  • we have seen its flexible in sense it may produce both qualitive n quantitive data depending on aims of research
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9
Q

limitations of content analysis

A

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