Case Studies And Content Analysis

Question 1

Cases studies

Answer 1

An in depth investigation, description and analysis of a single individual, group, institution or event

Question 2

What data do case studies yield and what methods are used

Answer 2

Qualitative- from interviews, observations and questionnaires

Question 3

Strengths of Case studies (5)

Answer 3

+ Rich, detailed insight into behaviour
+ Preferred method of research as other methods are considered superficial
+ Contribute to topical understanding of conditions
+ Leads to future studies by producing hypothesis
+ Leads to the review of theories- alternative evidence

Question 4

Limitations of case studies

Answer 4

• Generalising findings is difficult due to small sample
• Information is collected can be seen as subjective due to the interpretation of research
• Accounts from people may be inaccurate, as well as affected by memory decay, menang accounts often lack validity

Question 5

Content analysis

Answer 5

A research technique that enables the indirect study of behaviour by examining communications that people produced

Question 6

Coding in content analysis

Answer 6

The stage of content analysis in which the communication to be studied is analysed by identifying each instance of chosen categories

Question 7

Use of coding to analyse data

Answer 7

• Create chosen categories which could be words, phrases or sentences
• Involves analysing large amounts of data
• Using categories hesp to reduce it down into measurable chunks

Question 8

Thematic analysis

Answer 8

Inductive and qualitative approach to analysis that improves identifying implicit or explicit ideas within the data

Question 9

What type of data does thematic analysis produce

Answer 9

Qualitative

Question 10

Strengths of content analysis

Answer 10

+ Lack ethical issues as consent has been given
+ High external validity
+ Produces quantitative and qualitative data

Question 11

Limitations of content analysis

Answer 11

• The information is being analysed outside the context it was being used
• Researcher may therefore attribute opinions and motivations that wasn’t actually there
• Lack objectivity