Case studies and content analysis

Question 1

Case studies

Answer 1

an in-depth investigation, description and analysis of a single individual, group, institution or event

Question 2

Content analysis

Answer 2

a research technique that enables the indirect study of behaviour by examining communications that people produce e.g. in texts, emails, TV

Question 3

Coding

Answer 3

the stage of a content analysis in which the communication to be studied is analysed by identifying each instance of the chosen categories
- quantitative data

Question 4

Thematic analysis

Answer 4

an inductive and qualitative approach to analysis that involves identifying implicit or explicit ideas within the data. Themes will often emerge once data has been coded
- once researcher is satisfied that the themes they have developed cover most aspects of the data they are analysing, they may collect a new set of data to test the validity of the themes and categories.