Car industry Flashcards

1
Q

Describe Toyota’s strategy on hydrogen cars.

A
  • Akio Toyoda, the first president from founder family in over a decade is betting on a world with combination of electric and hydrogen cars.
  • Mirai, the first mass produced hydrogen car, will be available next year
  • Critics argue that hydrogen cars are harder to fill than electric cars which can be charged at home. In addition, hydrogen currently are mostly manufactured by burning fossil fuel, so there is hidden pollution.
  • Toyota has been slowing down expansion and focusing on safety recently since the recalls in 2008-2009.
  • How well hydrogen cars do will be a large part of how Akio Toyoda is remembered.
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