Canadian Blood Services Flashcards
1
Q
What are the objectives of Canadian Blood Services?
A
Increase number of donors and retention statistics
2
Q
Strengths
A
- Strong brand awareness
- Large marketing budget
- Transportation for blood
3
Q
Weaknesses
A
- Longevity of storage of blood
- Public fear of needles
- Limited donor mobility
- Low donation rates across Canada
4
Q
Opportunities
A
- Expand marketing
- Find new consumers
- Making the process more accessible
- Emerging tech/ease of access
- Eligible donors not donating
5
Q
Threat
A
- Increase in wait times
- Demand/supply contrast because of aging population, stangant supply, and increasing demand
- Regulations are ever-changing
- Unpredictable demand
6
Q
Why do consumers donate blood?
A
Altruism, achievement, humanitarianism, self-efficacy, self-esteem, and sociability
7
Q
Identify donor segments
A
- Patients come first
- Community givers
- Karma is king
- Life savers
- Health souls
- Social clubbers
- Personal gratifiers
